Is email marketing still a useful tool for online business?
Many would say “NO” when asked this question only because social media, as well as mobile marketing, has grown so large and fast in the past year.
Some of these people will even try to tell you that email marketing is a complete waste of time and effort as well as a very ineffective way to market your internet business.
You see, what the many online experts are not telling you is that if you are using excellent content and providing information that helps the user, then the power of email is stronger than it ever has been.
To understand why and remember that you are providing quality information to your subscribers it brings your conversation to a much more personal level.
Yes sending emails to your potential customers is still the most direct way to communicate with your site visitors, it builds trust and credibility when done correctly and can result in colossal exposure online and many more sales for your online business.
What Makes A Good Email Campaign
Before we get into what makes a good email, let’s talk about all those spam emails that we all see every day flooding our inboxes with no value what so ever to the person reading it, actually, it is doing is chewing up valuable bandwidth and wasting your time.
The sender’s sole intention is to make as much money as possible from the reader regardless of the cost to their business.
However, a well thought out and planned email campaign can be compelling, if you take the time to create quality material that the user actually would want to read, then you are building a lasting relationship that will help to increase your business exposure, trust and potentially sales.
Knowing how to write great subject lines and then following through with delivering excellent email content is the key to having a huge following online.
We have an extensive collection of articles to help you get started with your marketing campaigns.
- How It All Works
- Email Marketing Five Reasons You Should Be Using It As An Affiliate
- 5 Tips For Effective Email Marketing
- Getting The Most Benefit For Your Affiliate Business
- Five Common Reasons For Email Marketing To Fail
- Is Your Email Campaign Spam
- How To Make Your List Profitable
- Building A Targeted Mailing List Fast
- List Building For Bloggers
- Building A Mailing List
Once you have an understanding of using email in your online business you will need to find an excellent Autoresponder service; we use Aweber. However, you are encouraged to browse these articles before deciding on the right service for your online business.
For those that want a complete understanding of all aspects of using email in their business, we have also included some articles on E-zine marketing for you to look over.
This is just a small collection of articles that have been posted to help you succeed with your email marketing so that you can build and grow a healthy business which will last.
If you are involved in the marketing any online business, you may also find our tutorials on affiliate marketing interesting.