Restaurant companies are possibly the ones benefiting the most from the emergence of digital signage. Honestly, it has been around for almost a decade now. However, only the top restaurants and hospitality businesses were privy to its advantages. Although the industry is about to hit 32 billion dollars by the end of 2023, the cost […]
If you are a small to medium scale business owner and not sure on how to use social media business practices for better search engine optimization, the above three tips will help you. Be consistent in your approach and ensure that you use organic approaches so that you are not blacklisted by search engines.
When setting up a website, the main aim is to get people to see and access it. No one establishes a website for personal use. With millions of live internet sites, the competition gets high. A site owner must be smart and figure out ways to increase his or her website visibility and improve search […]
Digital media has become a force to be reckoned with in the world of marketing. Retailers spent nearly $13 BILLION on digital ads alone in 2015, and the spending has only increased as technology advances.
This is an area of affiliate marketing that most people looking to get into this for of promotion fail. With a little help and the right information just maybe you will start to see some positive results with out breaking your budget and having to close up shop. Affiliate marketing is, and has been one […]
If you can, don’t just satisfy your readers – end your article with a challenge. Ask them to subscribe, comment, buy, or get involved. If you’ve done your job and solved their problem, they’ll be more likely to act on your instructions.
Leveraging customer referrals is a marketing strategy that has remained constant throughout the years. It was prevalent during the years when television ads and the Internet became popular. And it remains popular today in a world filled with social networks.
Businesses only need to target their content marketing efforts at the core of their customer base – not at every single member. It takes some market research to determine the profile or buyer persona of the idealized core customer. If you are able to invest in the right kind of market research, you should be able to come up with a detailed description that accurately describes your ideal customer.
Avoiding Google SEO penalties is all about education, whether you’re doing it yourself or hiring an SEO agency. Build your knowledge of SEO as much as possible, and the chances of your site ever receiving a penalty will recede dramatically.
You don’t need to hire an SEO service to identify the best keywords; you just need a good keyword analyzer to find the best options.
If you’re already performing analytics on your other marketing channels, use those results. Your text campaigns may yield different results over time, but at least you have a good starting point for your text strategy.