In today’s world, you have to keep your business active on Instagram. Instagram is a social media platform that has over 500 million users worldwide. It provides a wonderful platform to promote your business on a global scale that has the potential to reach probable clients worldwide. If you want to make your Instagram marketing more efficient, then you would have to increase your follower counts regularly gradually.
Because the more people who follow you, the more they will learn about your brand and Instagram gives you the opportunity to reach a broad audience whenever you post. In this article, you will learn some free tips and techniques by which you can efficiently use Instagram for your marketing strategies.
1. Use Free Instagram Tools
Instagram has started business profiles which have a “contact” call-to-action, thereby allowing users the facility to call, text or email your business. Business profiles also give you access to analytics or Insights, which will provide you with data on your post’s engagements. You can convert your profile to a new business profile to use these options.
You can learn about how people are interacting with the posts you share, and this knowledge will prove helpful in fine-tuning your engagement procedure which will thus get you more potential followers and consequently new clients. Free Instagram likes are guaranteed to come from some of your new Instagram followers who have been following you on other social media earlier.
2. Start Cross Promoting Instagram Posts
Cross promoting your posts on other social media platforms will quickly give you new Instagram followers. Use the profiles you have on other social media platforms like LinkedIn, Twitter and Facebook and share your Instagram posts on those profiles. Invite your followers there to come to Instagram.
These people already follow you, so they know about your product and are interested in them, thus providing them with another mode of connecting with your brand. Social media will widen your marketing reach on a vast scale.
3. Don’t Over Post
You must not overwhelm your audience. Post as much as is required to keep your brand relevant, but do not post too much that your followers would want to unfollow you because they might feel you are always on their faces. There isn’t any particular universal formula to determine how much you post, just check your audience’s responses. You can start by posting twice daily at different times to see when the maximum engagement occurs.
After that you can start experimenting with more or fewer posts every day, to see if your audience is paying attention. Soon enough, you can determine what works for you.
4. Interact With Your Followers To Add Growth
If someone comments on your posts, take some time to reply back and show your appreciation. This is a simple engagement tactic which can give you a loyal customer while also promoting your brand. Try to make your followers interact with the posts you make. Techniques include ideas like asking your followers to tag people who would love or relate to your posts. This can build a broader audience by attracting new followers.
You can get Instagram likes from other brands as well, by interacting with them through their Instagram accounts, where you will love their posts in return for them like yours. This will also accentuate your brand’s credibility.
5. Use Interactive Hashtags
Using interactive hashtags is a novel way to generate instantaneous engagement – however, please just remember to use your hashtags correctly. A straightforward approach that you can apply is creating a specific hashtag which will allow customers to tag pictures of them along with a product that they have just purchased. For instance, using a hashtag which your company can look up for to re-post the photos of customers with your products can serve two purposes:
- It will result in more followers using the hashtag and posting images of themselves with your products because they would also want to get featured by you on your page.
- Each time someone makes a post with your hashtag, they would be exposing their followers also to your company and the products you have to offer. Thus you will get free advertising.
6. Use Relevant Content From Other Related Accounts
If you find it difficult to generate new content to fulfil the requirements of your following, then you might think about repurposing content from some other appropriate Instagram accounts. But you must always credit and cite the source in your post by tagging their profiles and also mentioning them within your caption.
You can save Instagram photos in your Gallery, and then repost them easily at a later time. Repost contents from those accounts that already have a large audience; this will expose you to them too and also some accounts will return your favour and repurpose some of your content when they see that you have shared theirs.
With the points, I have mentioned above. Hopefully, you will now able to market your business efficiently.