Let’s face it: regular blogging is important for business, but the idea of coming up with new content to post about on a daily basis or even every week can be challenging and time-consuming.
Although you can use sites like Writers Department and get your content written, a perfect way to simplify the process is to repurpose past content into new ideas. In other words, you don’t need to burn your light trying to write jobs from home. So instead of writing brand new content every day, you can get those old blog posts and articles and repurpose them.
But remember, these posts need some upgrading to fit what you need, but this won’t take much time compared to creating new ones.
Here are top 7 ways you can repurpose some of your old content.
Refresh Your Old Material
Anyone that has managed a blog for any length of time, you must have your blog archive that contains a wealth of information. But you might consider repackaging these blog posts into new guides. Add some new materials or information just to make them ready for reuse, and at the same time provide the same quality of content that performed so well in the past.
But be careful when you reuse content. Make sure that you’re refreshing original posts, those that focus on tips and tutorials that will be relevant to your audience for a long time.
Use Different Formats Of Your Content
The best way to repurpose your old content is to turn your blog post into a speech or video. Just go over to your blog archive or freelance writing jobs and pick some posts on the same subject. Then create a 20 to 30 minutes’ worth of content.
This has a hidden benefit too. Initially, it’s wrong to reuse content online as result of issues related to duplicate content, which can have an adverse impact on SEO. But you can turn the same content into a different format either an audio or video.
Works also for boring information such as statistical data that can be created to form a new story that can be converted into something new. This data can then create a new report that can generate a lot of leads for your blog or website.
Create A Slide Deck Presentation
Actionable advice, tutorial tips, and interesting statistics can be converted into useful slides to form a presentation that can offer an easy-to-follow review of your new content. These slides can be shared on a social site such as SlideShare that can provide additional opportunities regarding engagement.
The process of producing the slides is, even more, easier thanks to free photo editing tools like Canva that has unique templates for different items including presentation slides, images, and blog graphics.
Once you have complete slides, you can now create the slide deck using tools such as Google Drive, Prezi, or PowerPoint.
Create an Infographic
Just like slide decks are hot, infographics are even hotter. In fact, they are shared three times more than any other content on social media. Most marketers believe that infographics and other visual content convey the expected message faster than plain text. They are more appealing to our eyes, and they don’t need a lot of attention.
So, if you have a pile of content on your blog, infographics can be a good way to divide your article into several points. In fact, almost everything can be converted into an infographic especially those posts that contain a lot of statistics and detailed data. Just visit https://writersdepartment.com/, and they can help you with that.
Creating one is easier than you may think. With the right article as your source material, you can turn it into a stunning infographic in minutes.
Create A Podcast
Podcasts are a perfect way to repurpose your old content. They are more familiar with online marketers because they help to boost a brand in a channel that people can use.
One way to achieve this is to record yourself reading a blog post then use that recording to create a podcast. But remember that you need to have a “radio voice.” If not, you may consider getting a professional to read the post for you for a fee. To make it easier, you can put a post on “writers needed” to get a list of applicants to select.
Turn Content Into A Webinar
Another popular way to make your old content useful again is the webinar. For those who have written thousands of informative articles for your blog, you can consider turning them into a webinar.
With a webinar, you will not only reuse your old content, but you will also have great content to host a successful webinar. Also, you may consider promoting your webinar on social media to reach as many people as possible.
Re-Post Content On Social Media
Perhaps you have some interesting evergreen content on your blog that went viral. If this is the case, you can share this content again on social media.
The best marketers always leverage the power of social media by posting, tweeting, and sharing content once or twice in a month. They always know that it will hit, so they keep refreshing and re-sharing until it goes viral.
To reach people in your market and to reach out across the world, test various headlines, and reach new followers.
Conclusion: For bloggers, webmasters, and content creators, repurposing content can be a big time saver. It comes with countless benefits for SEO reach and much more. With these tips, you will be getting more value out of your content efforts. In most cases, repurposing is a better option that creating new content.