With YouTube being the number one video streaming platform on the internet, it is no surprise that businesses have used it as leverage to gain more exposure for their brand. With the presence of YouTube, many companies and even starting entrepreneurs have launched videos, commercials, and other kinds of movie clips to promote their brand’s message.
As a whole, marketing products, services or any business you control on YouTube has become an integral part of many digital marketing campaigns.
When doing YouTube marketing, one of the most important things to do is to increase YouTube views. Because let’s be honest, no one pays attention to those videos with a paltry number of views, right?
Some questions to ask regarding YouTube marketing would be why it is essential, how can one do it, and what can you get if you do it. All of these questions will be answered by delving deep into the intricacies of YouTube marketing.
Why is it Important to Boost YouTube Views?
Why are YouTube views crucial to the success of a YouTube marketing campaign?
First off, the purpose of a video is to be spread around and watched. The views are a measure as to how much exposure your video has. It will tell you if your video is popular or not. It also serves as a marketing tool that gives people the impression that your brand is popular. If people see that there are a lot of views in your video, they will immediately get the impression that your content is worth it to watch.
How do You Increase YouTube Views
The more important question is how to increase YouTube views. Although the techniques would vary per marketer, there are a few best practices that are proven to be effective. Here are the few ones that you should take note of:
- Jazz Up Your Title
Just like the headline of a newspaper, the title of your video makes an excellent first impression. If your title is already dull, then people will immediately get the impression that your video is boring. If you want a click-worthy video, then you need to make a good title off the bat.
- Have a Good Thumbnail
As a part of the first impression, your video must also have a good thumbnail. The thumbnail of your video is the small picture beside your title. The thumbnail is essential because it gives the viewer an insight as to what he or she will be watching. The thumbnail not only needs to be attractive but also interesting so that the viewers will want to continue watching the whole video.
- Make Your Description Interesting
Before viewers watch the video, they will also look at the description so that they know what to expect from the video. Aside from your title and thumbnail, your story also has to be relevant to gain the attention of the viewers.
Even if you increase YouTube views for one video, your YouTube marketing won’t be successful if your whole channel doesn’t become popular. With this, you need to boost YouTube views for your entire channel if you want to succeed.
Here are some ways how:
- Get Your Audience to Subscribe
If you want all of your videos to get a substantial number of views, you first need to get a lot of subscribers. Subscribers of channels will be updated with all the videos that you post on your channel. There are many ways you can get your audience to subscribe. First, you can ask them to subscribe to your channel at the end of each video you make. You may also make use of social media to spread your message and ask people to subscribe to your channel. Sometimes, it only takes one great viral video content to get that million subscribers on YouTube.
- Use Playlists
Whenever a viewer visits your channel, he or she will be browsing your videos. If there are too many videos on different topics that are scattered, then the viewer will most likely only look at the ones on the top. If you want viewers to see all your videos, you can categorise them using playlists. Playlists also prompt the viewers to watch other videos in the same category, which helps boost YouTube views on your other related videos.
- Host YouTube Contests or Events
Another great way to get views is to engage the audience by hosting contests or events directly. Since these events would often have some prize or incentive, people will participate. It can range from being a contest in which a viewer will post a video and get as many likes to even a “be the 100th liker” type of competition. It all depends on your imagination.
- Use Metadata
Metadata is used to understand how to make your YouTube videos more searchable. You do this via keyword usage that you can add to your video’s content. You must also take note of metadata which you have to use in the title, tags, category, subtitles, captions, and the description. This helps your viewers locate your videos quickly.
By doing all of these, you are increasing the chances of making your YouTube video more popular. As mentioned earlier, YouTube videos serve as a marketing tool to give the viewers the impression that your video is very much worth watching.
The important thing to do is to know precisely what the audience wants to watch. By exploiting this information, you’ll know how to promote your YouTube video and make viral properly.