Affiliates can set up sites and start driving traffic and conversions.
The trick with that, however, is many affiliates may not be thinking about the maximum amount of revenue they could be driving from their video marketing.
Video Marketing Getting The Full Potential
Think about your sites and what could be missing. Are you using video, what are you doing with your social media sharing icons, etc.
Think about these things and here are some ways you can take your current efforts and drive even more revenue with them.
1. Videos
Think about your website videos, videos you upload or use from sites like Vimeo or YouTube.
Do you just place them on your site?
Are you showing your URL at the bottom?
Are you repeating your URL multiple times?
Here’s an easier way to take those videos that are already sending traffic and sales and to be able to measure the results.
Viewbix (which has a free version so you can try it out and use it) lets you take your videos from the major sharing sites and add on a custom player to the video. Now when you place that video on your website, you have a video that matches it exactly. Although that is nice to have, Viewbix is a lot more potent than that.
Once you have the player designed how you want it, you can now add a button to the top right that is click-able and can use any link you wish to (Affiliate, direct, tracking, etc…). You can also upload a banner ad or leave the plain text in the top left. Once you finish those, you go to the next step and add on other apps.
These apps include newsletter signups (with Aweber, Getresponse, Constant Contact, ChimpMail, etc…) so people can sign up for your newsletter while watching the video, video streams, Picasa, list apps (so you can create a shopping list with any types of links and images), weather, Skype, Coupons, Twitter and a ton of others. Now your video is fully interactive, contains multiple calls to action and can be measured in your analytics.
When the video with Viewbix is shared on social sites like Twitter or Facebook, the majority of functionality stays intact as well. This means people watching your video on social sites can now sign up for your newsletter and shop through your links directly from your video. This gives you a much broader way to generate sales, sign-ups and monetise your video.
2. Social Sharing Buttons
Having a share button for Twitter, Facebook, Pinterest, etc…is standard now, but are you using it to make money?
Sharing your site, products and posts aren’t enough anymore.
If you go into your custom settings on these buttons, you can do things like including direct links back to your page for Pinterest, many recommendations to follow people with Twitter and you can have Facebook open in a small window instead of a new screen.
Here is why that is important.
Pinterest – Now people see a link to click on instead of just looking at a pretty picture. This also brings them to your site where they can see the product or image, find complimentary products and now shop through your website. It also gives them somewhere to come back to whenever they are looking for similar products, posts and information.
Twitter – By letting the person tweet and then recommending they follow two people, you can first have them follow you building your audience and 2. you can sell the second follow space at $1 per name, $1 per tweet or $20 per month or whatever metric you choose and can measure.
Facebook – Make sure that your Facebook like or share button doesn’t take the person off of your page. If you let them go to a site like Facebook, your visitors can become distracted and forget to buy. Now you have lost a sale. Make sure your Facebook share or like buttons always keep the person on your page and never go to an actual Facebook page.
Look at the rest of your site. Think about your newsletters and the information you ask for. Think about the different ways you are monetising your traffic and how people interact with your site. Then think about what else you can do to help better improve your ability to make more money off of the same visitor.
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