• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Blog
  • Contact
  • Right Mindset
  • Learning The Ropes
  • Market Research
  • Email Marketing

AffiliateXFiles

Affiliate Marketing Training And Strategies

  • Affiliate Marketing
    • Affiliate FAQ
    • Affiliate Programs
    • Affiliate Marketing Products
    • Affiliate Marketing Software
  • Market Research
    • Article Marketing
    • Email Marketing
    • Copywriting
    • Domain Name
  • Blogging
    • WordPress Plugins
    • WordPress Tutorials
  • Social Networking
    • Facebook
    • Social Media

The Key to New Customers: Social Media and a Blog

March 27, 2014 By Ron Leave a Comment

affiliatexfiles-blogsocial

No matter the vertical, all business owners want their company to be noticed by more and more people. If you run one of eight liquor stores in town, you want the visitor who doesn’t live nearby to choose your store if that person finds themselves in need of a bottle of wine to bring to a dinner party.

Gone are the days of the phone book. In today’s Internet-connected age where more than half of all American adults own smartphones, it’s likely that if a dinner guest finds himself in an unfamiliar town and need of wine, he’ll turn to his smartphone to find nearby stores that can help satisfy his requirement.

Bringing in Business

So how can a liquor store owner make sure that the shop location will move to the top of search engine results?

It’s not as hard as you might think. Recent research shows that businesses that establish social media presences and regularly update blogs stand to increase their web traffic significantly. If continuing the example, the liquor store owner decides to launch a digital offensive, taking to social media and starting a blog, it then follows that more potential customers will find out about the store.

In the very worst case scenario, at least one of those potential customers will decide to open his or her wallet and buy a bottle of Malbec.

In the very worst case scenario, at least one of those potential customers will choose to open his or her wallet and purchase a bottle of Malbec.

Why? Recent research indicates that 57% of businesses with a blog has on-boarded at least one new customer because of it. That’s due at least partially to the fact that keywords embedded in those blogs get found by Search Engine Spiders that then rank those pages higher or lower according to the SEO and content.

If business owners are committed to blogging, why not leverage the multiple social media avenues available to promote those blog posts? In doing so, even more, traffic will be directed toward your website, which again likely translates into the real world in some proportion.

Search Engine Optimization

Let’s imagine for the moment that you run an all-girls school in Virginia and are trying to attract new students to register for the fall semester. In your mind, families that have decided to send their daughters to such schools, assuming there are no legacy ties to particular institutions, are looking for high-quality education and experience at an affordable price.

How do you stand out ahead of the other schools offering the same product you are?

An easy way to do that is by launching a blog that targets specific keywords you imagine prospective families will be typing into search engines to locate information on schools like yours. You might want to include phrases like “girls boarding schools” and “Virginia female schools” in your blog posts that can then subsequently be promoted on Facebook, Twitter and other social networks to spread the word even further.

Targeting specific keywords is a process known as search engine optimisation, which increases a website’s organic search results because the content contained on such sites is what readers are looking for.

The Takeaway

If you’re a business owner, increasing your customer base should be one of your top priorities. The good news is that in today’s digital world, customers are actively searching for businesses like yours. All you have to do is meet them halfway — providing customised, original content that adds value.

By establishing a blog and a social media presence, business owners can help their customers find what they are looking for while generating interest in their endeavours. It’s important to remember that launching a blog doesn’t take much time. All you have to do is make a commitment and stick to it.

Save

Save

Save

Save

Tweet6
Reddit
Share
Share
7 Shares

Filed Under: Blogging, Social Media Tagged With: Blogging, Keyword Phrases, SEO, Social Media

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Ron Cripps the author of AffiliateXFiles has been online since 2001 full time firstly starting his own business selling e-books.

Ron is dedicated to providing as much information to new affiliates so that they can start their own business online, please join our Affiliate Newsletter. Read More…

Subscribe To Our Site!

Want To Learn More About WordPress? Enter Your Email Below.

Thanks, you will get all the information you need as we add new content.

Tips To Manage Multiple WordPress Websites Better

How to Increase Website Visibility and Improve SEO

Killer Blogging Mistakes That You Should Avoid At All Cost

Tips for Creating Content That Goes Viral

Streamline Pro Child Theme Awesome Content Delivery

The Most Popular StudioPress Themes For December 2013

Are You Making These Affiliate Marketing Mistakes?

The Real Importance of Your Blog URL

Studiopress Releasing Genesis 2.0 With Huge Pro Package Savings

How to Earn Money Through Your Blog with Affiliate Marketing

master your mindset
Social Sales Rep

Footer

Stuff To Check Out

  • About Ron Cripps
  • Submit A Guest Post
  • Comment Policy
  • External Links Policy
  • Advertise
  • Get Connected With Affiliate X Files
  • Sitemap

Recent Posts

  • Trudy Seeger on 9 Ways of Using Social Media to Lead Your Business Toward Success!
  • Isabel Anguiano on YouTube: Best Practices to Increase Views
  • Alexander Alison on YouTube: Best Practices to Increase Views
  • Eadlyn Schreave on 7 Godly Tips To Increase YouTube Views
  • RonGc on YouTube: Best Practices to Increase Views

AffiliateXFiles
Ron is dedicated to helping others Learn Affiliate Marketing.

Address:
176a Duroby Creek Rd, Bilambil
NSW 2486
Australia.

Phone: (07) 5590 7739

Copyright © 2008-2017 AffiliateXFiles

Disclaimer: If you buy through any affiliate links on this site Affiliate X Files will earn a commission see our Site Disclaimer or FTC Compliance Notice · Privacy · Social Media Disclosure · TOS · DMCA · Copyright Notice · Sitemap · Advertise · Submit A Guest Post · Anti Spam Policy · External Links Policy · Data Access ·

Powered by Genesis Framework With Child Theme Magazine Pro by StudioPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}