Keyword research is a necessary evil for every online business model, without it you will never understand the demand in the marketplace for your products or services.
As we discussed previously in researching your selected market if authority sites are in the top 10 positions in the search listings then it will take you time to get your pages noticed.
You can use Keyword Canine to find out all that information and more.
You need to understand how hard a keyword is to rank for and that can easily be done by typing that keyword into any search engine and looking at the results.
The Correct Research Can Produce Huge Returns
Getting it right is important, a good keyword can reward you many times over and give you all the information about your customers and will supply you with a limitless amount of content that you can be writing about.
Remember the question I asked earlier, how valuable do you think keywords are?
Here’s the answer: for me it’s not about getting huge amounts of traffic, it might look impressive and make you feel good but it really does not put money in the bank.
Here’s why, my first few years online were spent chasing high traffic keywords without any consideration to sales, I just kept thinking turnover I was obsessed with it and had to have more, so much so that I was managing a site that received 1,000,000 unique visitors in the first year of operation.
Pretty Impressive Right!
The sales were not, however I realized that my ROI was 1 sale of $27.00 per 1000 visits I knew there was something horribly wrong considering that on some days I had 8,000 unique visitors and only a few sales. That is until I started looking into the long tail keywords also know as buyer keywords.
So What Is The Real Value
Well firstly lets look at how people online actually go through the process of making a decision to purchase. Doing it this way will give you a better understanding of what keywords to target. Most people will initially set out to do research only ‘not to buy” and they usually start their search with best “keyword” or reviews “keyword” these types of searchers really are not what you would call buyer keywords these are window shopping keywords.
The real value of any keyword you choose should be one that relates to sales, it is fine to use additional competitive keywords and phrases to build your site structure up but you need to have a buyer keyword on your sales page.
Finding A Buyers Market
The easiest way for you to fall into a buyers market is by targeting keywords that help people solve a problem, you can do this by writing a collection of landing pages that each target a specific problem in that niche. You do not want to give the reader all the answers in those landing pages but just enough to spike their interest and get them to click-through to your sales page where you can then sell them on solving their problem.
Free Tools You Can Use To Start Researching Your Keywords
- Google Keyword Planner
- Google Trends (shows what is trending in the search results)
- Bing Ads Intelligence (watch the video tutorials here)
The key to everything here is this, do not go after highly competitive keywords that are just to hard to rank for, use the strategy outlined above and you will see results faster than chasing your tail trying to get a heap of traffic that will not lead to sales.
Once you have created some traction with your site through the social networks and people linking to your content you can then go after keywords that are a little more competitive which you will stand a better chance to rank for.