Understanding Keyword Density And How To Implement It

One of the biggest mistakes that many online businesses, affiliates and in general most webmasters make is having the wrong keyword density in their website content.

In this article we are going to discuss what you need to do to have the search engines eating up your content fast and boost your free search rankings.

As any SEO will tell you optimizing your articles for the search engine using the correct keyword density and the placement of those terms is essential.

Search engine spiders crawl a page in such away that makes it necessary to place your keywords where they will be detected and recognized as a keyword, so that your article content will come up when someone searches for that keyword in the listings “simple right”.

First You Need To Know What It Is

A keyword is a word or a phrase that is going to be used within your article content various times this is usually the subject of the article.

When a search engine spider or what is otherwise known as a “BOT”considers that you have a word located numerous times being the keyword density which should not be more than 5% in a well written article, it will consider that your page may be helpful to users that are searching for that information.

You will notice that I have mentioned a 5% keyword density but this can vary largely from market to market and I will talk more about this further down.

Themed Keywords And How Do You Use Them?

A themed keyword is what the search engines consider to be related to your main keyword which firstly adds credibility to your article and gives you more keywords to work with. As an example lets say I use the topic “affiliate marketing” as my main keyword I would then want to give the article some more power by adding in words like website, vendor, merchant, pay-per-click marketing and so on, you can see these are all related to any one wanting to start out in affiliate marketing.

Try and keep your themed keywords to below a keyword density of 2.5% of your article content. Another way for you to find keywords that are themed and relevant is by using the Google Wonder Wheel (No Longer Available As A Service From Google) or you can go to Google Search and type in the box “~affiliate marketing” exactly as you see it (and replacing affiliate marketing with your own keyword or phrase, what you will then see are search results with all relevant information that Google thinks is important to affiliate marketing in the titles.

What Is Keyword Stuffing And Should You Use It… Quick Answer NO!

When you use a keyword too often in your article or web content and let’s say your keyword density is now at 10% this can be deemed as “keyword stuffing” and that can be very destructive to your website in general. The figure I have given is only a generalization I don’t really think anyone knows that exact amount that will be considered stuffing so its better to stay on the safe side of things.

Keyword stuffing reveals to the search spiders that you are making an attempt to trick them into giving you a much higher ranking and then what they will do is punish your site and web page for doing that. This could even affect the ratings of your other pages or get your web site blacklisted and removed from many of the search engines if you are discovered to be keyword stuffing too many times.

Again the search engines are not ruthless and will understand that if one page on your site is stuffed with keywords they will probably consider it a mistake but if you have many pages your marketing career will be as good as finished. You don’t see it too much today it was however around allot in 2004.

Do you remember the sites that placed hundreds of relevant keywords after their articles that is what keyword stuffing was. Fortunately you do not see to many of these junk sites today.

So How Do I Know The Density Of My Article Is?

The Density of your keyword is figured by the number of times that your keyword or phrase appears in your article content. Many webmasters are not aware of this and how important it is to use a approximating number to calculate how many times they might put a keyword in an written article.

For example, if you have a five hundred word article and want to attain a keyword density of 5%, then you will need to have the keyword in your written article exactly 25 times.

Many so-called guru’s have been released information online and in paid e-books that will offer you their theories on what the correct density should be. The bottom line is this if you are going to find what density works well for you. Then you should acquire a few tools first, download Firefox Web Browser and then install a plug-in called SEO for Firefox.

Using these two combined will give you the keyword density of any page you are going to compete against online all with just a mouse click. At the end of the day it comes down to this, DON’T OVER OPTIMIZE your web content find out what your competitors are doing and follow them.

Using The Correct Keyword Density

One thing that I always stick to religiously when writing content whether it is for article directories or my own web content is this, have your main keyword within the first twenty-five words of your article and also with in the last twenty-five words. I then make sure I use Bold, Italic and underline once on each of my keywords and even try to have one link from the site that has the keyword in the link.

Keyword density has become a requirement that you can now not do without so that your article climbs the search engine rankings.

If you want an even more advanced ways of creating your articles then there is a program call Content Composer that actually gives you all the information on the density of your keyword or phrase as you write the article it has been created by Jason Potash and I use it every day to create my articles for this site to make sure I am not over optimizing and have the right keyword density.

When writing your title, meta description as well as the H1,H2 and H3 tags make sure you use these on your main keyword or phrases and your themed keywords as well.