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7 Easy Ways To Increase Your Search Engine Ranking

October 15, 2012 By Ron Leave a Comment

It takes a lot of time and careful planning to put together a great affiliate website and even more time and planning to get a top search engine ranking.

7 Easy Ways To Increase Your Search Engine Ranking

You would think that once you finished you’d have a feeling of joy.

But far too often, affiliates feel frustrated and ready to give up.

That’s because creating a website is only half the battle – search engine optimization is just as important. But what if you don’t have a lot of time to devote to SEO?

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

  1. Publish relevant content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. … Content source: http://www.mtu.edu/umc/services/web/seo/
  2. Update your content regularly. …
  3. Metadata. …
  4. Have a link-worthy site. …
  5. Use alt tags.

Here are some quick things you can do to improve your ranking in search engines. If you haven’t done them already, you’ll see great results without investing too much time.

Spread Your RSS Feed

Your RSS is a great way to spread all of your updates across the Internet. Since people are on so many different devices, these feeds are becoming more and more popular, and it’s not smart to miss out.

Visit a website like bulkpinger.com or pingomatic.com and submit your RSS feed for a steady drip of traffic to your site.

Check Your Site Links

Having too many dead links will impact your ranking in search engines. Spend a little time manually checking through the links on your site. The Internet is always changing and visitors are always visiting older posts on your site. They don’t deserve to be left holding the bag.

For anyone using WordPress you can get a free plugin that will check your entire site including all comments, to ensure that your site has no broken links. Download Broken Link Checker.

Get Listed In Online Directories

Find online directories that specialize in your niche. Remember that you aren’t just after search engine rankings, you want targeted traffic from qualified buyers! Directories are a great way to do both. Look for web directories that have a high page rank. These sites can pass some of their authority on to you.

Here are a few online directories to get started…

  1. Suit101 – Page Rank: 7
  2. EzineArticles – Page Rank: 6 (no longer as effective)
  3. ArticleBase – Page Rank: 5 (no longer as effective)
  4. Reddit
  5. Snapchat
  6. Periscope
  7. YouTube
  8. Vine

You will be able to see a full list here.

Improve Your Loading Speed

Viewers might be impressed by pretty graphics, but search engines aren’t. Pages that load quickly are treated favorably in search engines. Spend a few minutes looking for bulky code tied to plug-ins that you don’t use or graphics that have a ridiculous file size.

It’s easy to get used to your own site taking forever to load – especially if you have a broadband connection and a lot of stuff in your cache. Try loading your site from a friend’s computer and ask yourself if it takes too long.

Tools to help you minimize site loading times for WordPress

  1. SmushIt – (Reduces Image Sizes Automatically)
  2. W3 Total Cache – (Advanced WordPress Caching)
  3. Quick Cache – (What I Use Recommended)
  4. WP Optimze – (Must Have Plugin For Every WordPress Site)

Change Your File Names

Giving the pages on your site one word file names is really a thing of the past. Nowadays, it’s important to have file names that are targeted towards important keywords and tell readers what to expect when they click your link and pf course the search engines. You should also try to categorize these file names based on their larger categories.

Comment In Your Related Community

Which websites are part of your community? Spend a few minutes posting your thoughts on blogs such as Affiliate Destination, Growmap or Kikolani, forums and social media websites where your customers hang out. You don’t need to be overly commercial, just focus on being interesting and delivering help for people that need it and the traffic will come.

Create A Sitemap

If you haven’t made a site map yet, you’ve crippled your chances of getting indexed in search engines. There are plenty of free programs and plugins that will handle a dynamic site map for you, so don’t hesitate to get started.

If you are not sure how to make a site map page in WordPress please leave your questions below and I will walk you through the process of setting this up and submitting it to Google Webmaster Tools and Bing Webmaster Tools.

Affiliate marketing isn’t meant to be hard labor, but consistency is so important. Stick with it, and you’ll see great results with your search engine ranking!

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

  • www.moz.com—professional blog and SEO tools
  • www.google.com/webmasters/tools—a great reference for understanding your Google site stats
  • www.google.com/addurl—add your URL to Google
  • http://www.bing.com/toolbox/submit-site-url—add your URL to Yahoo/Bing

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Ron Cripps the author of AffiliateXFiles has been online since 2001 full time firstly starting his own business selling e-books.

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