Instagram has brought a revolution in the social media industry in the last few years. Undoubtedly it is one of the fastest growing markets today.
If you are not promoting your business on Instagram, then you are losing out valuable customers whom you could gain with a little bit of effort and almost none expense whatsoever.
Successful on Instagram
The very first thing you need to do if you want to be successful on Instagram is that you have to create an Instagram profile. Now as obvious and easy as it may sound, you need to know how to go about it first. Presently, Instagram allows special business pages for band promotion. To get that facility, you need to make an associated Instagram profile or page that is linked and connected to your Facebook page of the same brand.
The most important thing is to make sure your Instagram profile is flawless. If you already own a brand that has a somewhat name, then use that to promote and increase your Instagram follower count.
Tricks Of The Trade
The best thing you can do to increase audience engagement gives them something to respond to. You can always conduct a special day for a particular hashtag and ask your followers to post a picture or a video related to that. Also once they do, pick a winner and reward them. In this way, your customers and followers help you promote your content and hashtag and still love your brand for getting rewarded.
Also, make sure to provide them with special promo code from time to time to keep them interested in your brand. The rule of any marketing is to think what you can do for the customer before you can think of what the customer can do for you. Once you provide value for their time, slowly you will earn their trust. And gain real followers for Instagram for your new Instagram business page.
Also, make sure to mark your clients and your regular followers as well. People love it when they get special attention. This way you make sure that you value their loyalty and effort to your brand. Just replying to their comment or their mention will help a lot in promoting your business. You can ask them to tag your page on their special moments that may seem relevant to your content. These are the small steps that show that you care and build your fan base.
Last but not the least, make sure to take good care of your entire marketing campaign and also take full advantage of the live event option where you can directly communicate with your followers. These small gestures and effort will go a long way. You do not even need to do them all together. Just schedule them and do repeat them on similar intervals or similar days so that your customers look forward to it. This is how you promote your content and brand on Instagram.