As you may already know, running a successful e-mail campaign can be very important in your overall marketing efforts regardless of whether you are involved in affiliate marketing or a small business owner.
If you haven’t sent marketing e-mails before, however, you may not be sure how you should start.
Here are a few tips for getting the most out of your e-mail blasts.
1. Be Up Front
Readers should not have to look very far in order to find the point of your e-mail.
It should be immediately clear both and the subject line and in the first few lines of text.
As more of us are using mobile devices with smaller screens and displays for e-mail, there is even less time and space for getting the reader’s attention. (It’s also easier than ever to throw an e-mail in the trash bin — on my iPhone I just have to swipe over a message.)
Grab your readers’ attention by using colors and images. An online flier can be very effective, especially if you’re in the clothing business. Given the prevalence mobile devices, you also need to make sure your message is mobile compatible.
2. Be Concise
The longer your message is, the less chance it has of actually being read. Chances are if your message is long, recipients won’t read more than the first few lines anyway. You need to make every word count.
Remember: e-mail blasts are not the same as newsletters. While both can be used for marketing, e-mail blasts are usually more effective, especially for new contacts. Be short and sweet, and hopefully you’ll catch your recipients’ interest.
3. Offer an Exclusive Deal
Off of the top of my head, Macy’s is one of the most successful companies I can think of in terms of e-mail marketing.
Why is that?
Because they not only let me know any time they have a sale — they also send exclusive promotions codes and coupons. Even though I’m not exactly a big spender, I’m always tempted to shop after reading their e-mails.
4. Be Consistent
If you want to get the most out of your e-mails, make sure you’re sending them at regular intervals. Customers are fickle, and if you don’t constantly keep their attention, they can and will move on to your competitors. Even with all of the clout and fame it has, I still receive e-mails from Macy’s at least twice a week.
OK, so maybe you don’t want to send blasts quite that often. You don’t want users to ignore your message or mark you as spam. Once a week or even once every other week should be plenty sufficient.
5. Change Things Up
Marketing strategies are by no means set in stone, so feel free to change your approach — especially if it’s not working. Every market is a little different, after all. Coal and natural gas are both natural resources, but they serve unique purposes and are marketed in different ways.
Don’t be afraid to tweak things over time, either. The best in the business are constantly researching their demographic and coming up with new approaches to marketing their product.