• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Blog
  • Contact
  • Right Mindset
  • Learning The Ropes
  • Market Research
  • Email Marketing

AffiliateXFiles

Affiliate Marketing Training And Strategies

genesis framework
  • Affiliate Marketing
    • Affiliate FAQ
    • Affiliate Programs
    • Affiliate Marketing Products
    • Affiliate Marketing Software
  • Market Research
    • Article Marketing
    • Email Marketing
    • Copywriting
    • Domain Name
  • Blogging
    • WordPress Plugins
    • WordPress Tutorials
  • Social Networking
    • Facebook
    • Social Media

Tips for Effective E-Mail Marketing

July 14, 2013 By Ron Leave a Comment

As you may already know, running a successful e-mail campaign can be very important in your overall marketing efforts regardless of whether you are involved in affiliate marketing or a small business owner.

If you haven’t sent marketing e-mails before, however, you may not be sure how you should start.

Here are a few tips for getting the most out of your e-mail blasts.

1. Be Up Front

Readers should not have to look very far in order to find the point of your e-mail.

It should be immediately clear both and the subject line and in the first few lines of text.

As more of us are using mobile devices with smaller screens and displays for e-mail, there is even less time and space for getting the reader’s attention. (It’s also easier than ever to throw an e-mail in the trash bin — on my iPhone I just have to swipe over a message.)

Grab your readers’ attention by using colors and images. An online flier can be very effective, especially if you’re in the clothing business. Given the prevalence mobile devices, you also need to make sure your message is mobile compatible.

2. Be Concise

The longer your message is, the less chance it has of actually being read. Chances are if your message is long, recipients won’t read more than the first few lines anyway. You need to make every word count.

Remember: e-mail blasts are not the same as newsletters. While both can be used for marketing, e-mail blasts are usually more effective, especially for new contacts. Be short and sweet, and hopefully you’ll catch your recipients’ interest.

3. Offer an Exclusive Deal

Off of the top of my head, Macy’s is one of the most successful companies I can think of in terms of e-mail marketing.

Why is that?

Because they not only let me know any time they have a sale — they also send exclusive promotions codes and coupons. Even though I’m not exactly a big spender, I’m always tempted to shop after reading their e-mails.

4. Be Consistent

If you want to get the most out of your e-mails, make sure you’re sending them at regular intervals. Customers are fickle, and if you don’t constantly keep their attention, they can and will move on to your competitors. Even with all of the clout and fame it has, I still receive e-mails from Macy’s at least twice a week.

OK, so maybe you don’t want to send blasts quite that often. You don’t want users to ignore your message or mark you as spam. Once a week or even once every other week should be plenty sufficient.

5. Change Things Up

Marketing strategies are by no means set in stone, so feel free to change your approach — especially if it’s not working. Every market is a little different, after all. Coal and natural gas are both natural resources, but they serve unique purposes and are marketed in different ways.

Don’t be afraid to tweak things over time, either. The best in the business are constantly researching their demographic and coming up with new approaches to marketing their product.

Tweet
Reddit
Share
Share
0 Shares

Filed Under: Email Marketing, Lead Generation

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Ron Cripps the author of AffiliateXFiles has been online since 2001 full time firstly starting his own business selling e-books.

Ron is dedicated to providing as much information to new affiliates so that they can start their own business online, please join our Affiliate Newsletter. Read More…

Subscribe To Our Site!

Want To Learn More About Affiliate Marketing? Enter Your Email Below.

Thanks, you will get all the information you need as we add new content.

SEO Tools to Boost your Channel Visibility

Top Traits of Highly Effective Website Developers

Lawyer Lead Generation Affiliate Marketing 101

Here’s How You Can Harness the Power of Email Marketing to Promote Brand Engagement

7 (Likely) Reasons Your YouTube Videos Aren’t Popular

Tips To Manage Multiple WordPress Websites Better

Why Should You Consider Instagram as a Potent Marketing Tool?

Paid Advertisements

How To Buy Blogs And Websites

How To Get More Blog Traffic

Footer

Stuff To Check Out

  • About Ron Cripps
  • Submit A Guest Post
  • Comment Policy
  • External Links Policy
  • Advertise
  • Get Connected With Affiliate X Files
  • Sitemap

Recent Posts

  • Trudy Seeger on 9 Ways of Using Social Media to Lead Your Business Toward Success!
  • Isabel Anguiano on YouTube: Best Practices to Increase Views
  • Alexander Alison on YouTube: Best Practices to Increase Views
  • Eadlyn Schreave on 7 Godly Tips To Increase YouTube Views
  • RonGc on YouTube: Best Practices to Increase Views

AffiliateXFiles
Ron is dedicated to helping others Learn Affiliate Marketing.

Address:
176a Duroby Creek Rd, Bilambil
NSW 2486
Australia.

Phone: (07) 5590 7739

Copyright © 2008-2017 AffiliateXFiles

Disclaimer: If you buy through any affiliate links on this site Affiliate X Files will earn a commission see our Site Disclaimer or FTC Compliance Notice · Privacy · Social Media Disclosure · TOS · DMCA · Copyright Notice · Sitemap · Advertise · Submit A Guest Post · Anti Spam Policy · External Links Policy · Data Access ·

Powered by Genesis Framework With Child Theme Magazine Pro by StudioPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}