While email marketing is effective for many businesses, a lot of businesses are finding it hard to make it work for them.
Within a few days of sending out their message they can see what the results have been through their email marketing software and if they aren’t good it can lead to a lot of confusion.
Email Marketing Can Be Very Flexible
The good news is that the results of email marketing campaigns can be seen quickly and then adapting the message that’s being sent out can be done cheaply or for free. That means that any problems can be fixed, and the results can be turned around, within a short while time frame.
Here are some of the key problems to lookout for:
There is no “grabber” (Call To Action) in the message, what this means is that you may be giving the information to the subscriber but there is nothing in the email message that compels the recipient to do anything such as purchase a product.
Your Email Marketing Is Not Targeted
An email marketing message works best when based on the same marketing principles that have been applied to things like magazine and print ads for decades now. The first rule of that type of advertising is to have something that grabs the reader’s attention.
Since emails are so easy to close and delete, or even ignore, there needs to be a good grabber at the start.
This would be an appealing graphic and a headline, as well as positive buzz words that jump off the page like “Free” or “Limited Time.”
You Are Not Taking The Time To Write Your Email Marketing Messages
A poorly written message fails for a lot of reasons. The first reason is the obvious one, and that’s to do with the fact that people just don’t want to or are unable to read something with choppy grammar and bad spelling.
A poorly written message may also be hard to interpret in terms of understanding what the promotion being offered is all about. Another reason for a poorly written email marketing message to fail is that it suggests an unprofessional business, which in turn makes it hard to trust.
No Clear Message With Your Email Marketing Campaign
This is different than a poorly written message. Often the information can be very cleanly written yet still have an unclear intent. Is the purpose of the message to get someone to visit your store or your website? Is the purpose to get them to buy something immediately while it’s on sale?
Maybe the message is just there because you want to maintain a relationship with your clients. In the first three seconds of seeing your email, the recipient should know exactly which of those things you are aiming to accomplish.
Your Email Marketing Efforts Are Lost In Spam Filters
This happens far too often. Spam blockers are getting a lot more effective but they are unfortunately prone to picking on the wrong emails. Even though your recipient may be willing to get your email, their email software might not be aware of that. The spam blocker may pick out your message for a lot of reasons.
The best thing to do is look into some of the things that spam blockers look for and then insure your message doesn’t include those.
Also, it’s a good idea to direct customers to put you on their safe list as soon as you receive their email address, you can simply instruct them to do this by having it displayed on your thank you page once they have opted in to your mailing list.
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