December is the one time of year when retailers know they’ll generate sales. For shoppers, you’re a one-stop shop for everything on their lists. To retailers, you’re a valuable sales rep who can bring in new business. Your business is especially valuable to shoppers and retailers during the holidays, as long as you use the […]
Archives for 2013
Leveraging customer referrals is a marketing strategy that has remained constant throughout the years. It was prevalent during the years when television ads and the Internet became popular. And it remains popular today in a world filled with social networks.
They’re also a time to slow down and practice goodwill toward others, to ensure that everyone can have a happy holiday. We believe companies should be no exception in embracing this festive time of year. Holiday spirit should influence your marketing strategy, as it will help you connect better with your customers.
Two years ago, Google began restricting information about the keywords searchers used to find a site when they were signed into their Google account. Throughout this period, as different browsers have added encrypted search, the number of “Not Provided” encrypted search terms has gradually increased. Now, thanks to a recent change by Google, ALL searches […]
Businesses only need to target their content marketing efforts at the core of their customer base – not at every single member. It takes some market research to determine the profile or buyer persona of the idealized core customer. If you are able to invest in the right kind of market research, you should be able to come up with a detailed description that accurately describes your ideal customer.
Whether you’re struggling to get your affiliate marketing site to turn a profit despite the huge traffic it’s getting or you just want to start raking in the cash to get ready for an early retirement, you will have to look towards conversion rate optimization (CRO).
Like other marketing content, your email messages have to be relevant, compelling, and easy to interact with. Follow the lead of successful email marketers and add more punch to your marketing mix.
Affiliate marketing can be a great way to supplement your blog’s income. It requires little effort on your end, and while the rewards are usually small for an individual transaction, they can add up over the long-term. Affiliate Marketing Mistakes But don’t mistake affiliate marketing for easy money. Using this strategy efficiently also requires avoiding […]
Marketers have heard so much about SEO that all their efforts are geared towards ranking high on Google and other search engines. What they might not realise, however, is that YouTube should be one of the search engines in which they strive for a high-ranking. In fact, it’s the second-largest search engine on the web. […]
English degrees got a bad reputation that’s still hard to shake. However, what many people don’t realize is that in a tech-heavy era, writing is paramount for nearly every single business. There are full-time jobs for search engine optimization (SEO) wizards, social media managers, marketing managers who take on e-newsletter campaigns and technical writers, copywriters, […]