• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Blog
  • Contact
  • Right Mindset
  • Learning The Ropes
  • Market Research
  • Email Marketing

AffiliateXFiles

Affiliate Marketing Training And Strategies

genesis framework
  • Affiliate Marketing
    • Affiliate FAQ
    • Affiliate Programs
    • Affiliate Marketing Products
    • Affiliate Marketing Software
  • Market Research
    • Article Marketing
    • Email Marketing
    • Copywriting
    • Domain Name
  • Blogging
    • WordPress Plugins
    • WordPress Tutorials
  • Social Networking
    • Facebook
    • Social Media

The Impact of Google’s “Not Provided” on Affiliate Marketers

November 18, 2013 By Ron Leave a Comment

Two years ago, Google began restricting information about the keywords searchers used to find a site when they were signed into their Google account.

Throughout this period, as different browsers have added encrypted search, the number of “Not Provided” encrypted search terms has gradually increased.

affiliatexfiles_notprovided

Now, thanks to a recent change by Google, ALL searches will be encrypted regardless of whether or not the user is signed in. This removes specific SEO search query data from Google Analytics. What are the implications of this?  For most sites, counts of specific search terms in Analytics are now ambiguous and highly misleading.

For example, a company selling used farm equipment wants to know what keywords are driving people to its site. If the company examines analytics to see which keywords people are searching in Google to access its site, the company will notice the number one search keyword for a site is almost always “Not Provided.”

Challenges for SEO

This means that it has become more challenging to analyze the effectiveness of SEO. When “Not Provided” was 25-33% of the results obtained, it wasn’t much of an issue because companies could extrapolate based on the other popular search terms. However, now that “Not Provided” has become as prevalent as it has, they can’t get the same level of feedback.

This is especially a concern if companies are paying an agency to improve SEO, because now – through no fault of their own – they are less accountable. So, what are some alternative tools and resources you can use to evaluate your SEO effectiveness?  Here are a few to explore and consider implementing:

  1. Use Google Webmaster Tools
    In order to make your data available in Google Analytics, you have to link your Analytics account with Google Webmaster Tools. This gives you the average position for a search term and allows you to see search impression against click classified by query.z
  2. Use Google AdWords Paid and Organic Report
    In August 2013, Google announced this exciting new feature on its inside AdWords blog – again you have to be connected to Google Webmaster Tools. It’s excellent in that it displays natural and paid results side by side and allows you to look at performance in terms of click-through rates – CTR – when ads are present and when they aren’t.In addition, you aren’t required to have a Google AdWords account, and this data appears to be more accurate than Webmaster Tools, which rounds data for organic search queries to the nearest hundred. Unfortunately, it’s not in Google Analytics, but it’s possible that could happen one day.
  3. Design a Filter to Locate Where “Not Provided” Traffic is Entering Your Site
    With this approach, the relevant landing page URL is added to the keyword, so in a relative way, you can provide feedback as to which pages are and are not prompting natural visits through search. It can be a little difficult to set up – it rewrites the “Not Provided” data upon being added to Google Analytics when the tag fires – so it’s recommended only advanced users attempt setting it up.
  4. Use Tools to Check Rank
    Google has discouraged these tools over the years, but the recent changes they’ve implemented make rank-checking tools even more of an enticing idea. Checking rank can give you insight as to which terms are competitive, and you can take that information and use it for the benefit of your website.

It’s evident that “Not Provided” has had a significant impact on affiliate marketers. However, with all of the tools and resources available to circumvent the issue, it shouldn’t be cause for alarm. Take advantage of the suggestions listed above to get an accurate feel for your SEO effectiveness and bring your A-game to all of your marketing endeavors.

Tweet9
Reddit
Share
Share
9 Shares

Filed Under: Affiliate Marketing Tagged With: google, holiday marketing, Marketing, SEO

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Ron Cripps the author of AffiliateXFiles has been online since 2001 full time firstly starting his own business selling e-books.

Ron is dedicated to providing as much information to new affiliates so that they can start their own business online, please join our Affiliate Newsletter. Read More…

Subscribe To Our Site!

Want To Learn More About Affiliate Marketing? Enter Your Email Below.

Thanks, you will get all the information you need as we add new content.

SEO Tools to Boost your Channel Visibility

Top Traits of Highly Effective Website Developers

Lawyer Lead Generation Affiliate Marketing 101

Here’s How You Can Harness the Power of Email Marketing to Promote Brand Engagement

7 (Likely) Reasons Your YouTube Videos Aren’t Popular

Tips To Manage Multiple WordPress Websites Better

Why Should You Consider Instagram as a Potent Marketing Tool?

Paid Advertisements

How To Buy Blogs And Websites

How To Get More Blog Traffic

Footer

Stuff To Check Out

  • About Ron Cripps
  • Submit A Guest Post
  • Comment Policy
  • External Links Policy
  • Advertise
  • Get Connected With Affiliate X Files
  • Sitemap

Recent Posts

  • Trudy Seeger on 9 Ways of Using Social Media to Lead Your Business Toward Success!
  • Isabel Anguiano on YouTube: Best Practices to Increase Views
  • Alexander Alison on YouTube: Best Practices to Increase Views
  • Eadlyn Schreave on 7 Godly Tips To Increase YouTube Views
  • RonGc on YouTube: Best Practices to Increase Views

AffiliateXFiles
Ron is dedicated to helping others Learn Affiliate Marketing.

Address:
176a Duroby Creek Rd, Bilambil
NSW 2486
Australia.

Phone: (07) 5590 7739

Copyright © 2008-2017 AffiliateXFiles

Disclaimer: If you buy through any affiliate links on this site Affiliate X Files will earn a commission see our Site Disclaimer or FTC Compliance Notice · Privacy · Social Media Disclosure · TOS · DMCA · Copyright Notice · Sitemap · Advertise · Submit A Guest Post · Anti Spam Policy · External Links Policy · Data Access ·

Powered by Genesis Framework With Child Theme Magazine Pro by StudioPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}