Unless you’re Ebenezer Scrooge, you know the holidays are a time of wonder, giving, togetherness and joy.
They’re also a time to slow down and practice goodwill toward others, to ensure that everyone can have a happy holiday.
We believe companies should be no exception in embracing this festive time of year.
Holiday spirit should influence your marketing strategy, as it will help you connect better with your customers.
Here are some tips and tricks for sprucing up your email marketing campaign so that your company stands out amid the flurry of email blasts this season.
Include a Deal
More often than not, holidays equal gift-giving – and giving lots of gifts can add up. Your mailing list has at least expressed interest in your products and services before, so give them a discount or an offer in the spirit of the season.
While your holiday discount is likely appreciated, remember, your audience gets lots of emails from other sources. Don’t allow yours to get lost in the “20% off until December 25th” clutter – mix it up. In short, don’t over saturate.
This time of year can be joyful, but it can also be stressful. So be of service to your audience by providing some help. Whether it’s tips to keep anxiety levels down, last-minute gift ideas or something in between, show you care.
Speaking of showing you care, go above the generic and customize your campaign. Simply using personal names or tailoring content to individual preferences and past purchases will make your emails seem more relevant to your audience. A subscriber is more likely to become a paying customer, happy to spend money and time with you for the holidays, if you add some personalization.
It doesn’t all have to be about steals and deals. If your company has a cool story to tell, remind your audience by telling it with words and pictures. Maybe it all started with your great-grandfather hanging the sign that said “crew cab trucks for sale” outside the family farm, and now, you have a team of 200 who operates out of three Midwestern plants. Tell them how your establishment came to be – everyone loves a human interest story, especially during the holidays.
Involve Your Audience
Whether it’s as simple as asking questions about holiday plans, or asking them to make donations to a charity near and dear to your heart, stop talking to your audience and talk with them. Get a conversation started and interact to create lasting relationships that go beyond email marketing.
Integrate Social Media
That conversation that you started?
Continue it on social media. Drive users to your social pages on Twitter and Facebook, giving your audience more ways to interact with the brand and you more ways to show your brand’s unique personality.