Can you do your own copywriting or should you use and expert?
As an affiliate marketer, you may find that your budget is tight this year because you’re feeling the global recession and like many affiliates a drop off in sales.
You may find that you need to learn more about maintaining your website and improve your basic copywriting skills. Hiring a professional copywriter can be expensive, but it can be one of the things you can do yourself.
Who knows your affiliate business better than you?
Here are four of the best copywriting techniques you can do for your website, which can increase your affiliate business performance.
Make Sure Your Copywriting Is Readable, Without Spelling Errors
You may not have written an article or paper since leaving school, but it’s not hard to get back to the writing basics you once had. There is nothing worse than finding an eye-catching website with information you want to read about, and there are typos and grammatical errors everywhere.
Don’t worry I have been in this business for more than nine years and I still make these silly mistakes.
You may not always need to write copy, but if it’s going to be long, make sure that it’s readable. Always proofread your copywriting and, if you can, have someone else proof it for mistakes as well, simply because it is easy for you to miss mistakes that you have written.
A potential client always wants to know that the person they hire is not only professional but also has knowledge and is not careless with their website.
Understanding What You Need For SEO Copywriting
As most online marketing professionals know, SEO is very important to how your website will be found on search engines, but you don’t want to go keyword crazy. This can have a negative impact on the search engines, as it’s similar to spamming them with keywords that are not related to your website.
Make sure you read our post on SEO Copywriting… and you might also find this post useful on Keyword Density.
Learn about the keywords you need to use that relate to the market you want to reach. Make sure the keywords are not just fitted into any place in the article. It must flow well and be readable. It’s important to write something that is informational to a reader, and not just bombarded with obvious keywords.
Copywriting Is About Understanding Your Audience
Every business should know who their audience is. It does sound simple, but there are many website owners and bloggers who don’t have a specific target market. You don’t want to complicate things by not knowing who your copy is being read by.
For example, if your audience is very young and trendy, don’t use technical business terms that they won’t want to read. Always write copy to your specific market. If your audience are professional business owners, your audience will be looking for professionalism and expertise copy.
Keeping You Copywriting Informative And To The Point Is Crucial
You want to ensure that you have enough information for your readers, but you don’t want it to be too long in depth. If you also blog for your business, a short blog post would be similar to the amount of text for your website copy on each page. Don’t forget to break up your copy into paragraphs and headings if it is longer than the standard 300 words.
Each page of your website should inform your customers of what they need to know about your business.
For example, there should be a home page, about your affiliate business or owner, products or services, policies, and most of all real testimonials, if you can’t get real testimonials do not use them.
Using testimonials can be the easiest copy for your business, but do ask for permission from your clients if their words can be used on your website.
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