SEO Copywriting is a popular gig for many freelance writers but there are Affiliate Marketers who can create their own SEO Copywriting with some know how.
SEO is short for Search Engine Optimization.
Search Engine Optimization is composed of many things a website owner can do to drive more traffic to their site which in turn will increase sales.
The following are some tips you can use to ensure that your SEO Copywriting is always effective not just in sales but the free search engines as well.
Learning The Tech Speak Of SEO Copywriting
When you talk about SEO with Affiliate Marketers, you can be sure to hear about keywords. Keywords are the most popular words and phrases that people type in search engines when they are looking for something to buy or research online.
For example, if you were interested in promoting a product or service pertaining to music downloads, you would find out what the most popular searches are for people that are searching for music downloads. You may find out that there is a wide variety of topics you can focus on with-in your niche.
Always try to narrow down the topic of your website so you can create SEO Copywriting easily.
One of the best tools to use for keyword research is Market Samurai, however if you have a limited budget then just start with Google’s free keyword tool.
SEO Copywriting Is About Targeting The Right Market
If you’re all over the place with your SEO Copywriting, you will find that you are not targeting the right market which will equal to no sales. You want to increase your website traffic, but it always has to be the right traffic. Without the right traffic, you will lose customers on a daily basis. Do find the best keywords that are being searched on the most popular search engines like Google and Yahoo.
To get to the top of search engine listings it will take a mixture of popular keyword trends quality content and social interaction with your site. Do your research by typing in what you’re planning to promote on your affiliate site.
For example, if your topic is on Paid Surveys, make sure you visit all the top websites that come up when you type in those words on Google™ and other popular search engines such as Yahoo and Bing. Always make sure you thoroughly research your topics.
You want to create your SEO Copywriting in a way that the other websites who are your competition have not touched on yet otherwise your website will show up with too much competition, meaning it could be pushed way back down the listings.
Offer content that can’t be found elsewhere and check to see how many websites come up with each search you do. You want to focus on a search that has low numbers of websites coming up. As a rule of thumb make sure when you first start out that you competition is 10,000 competing websites or less. In time and as you build your business up with trust you can go after much bigger markets.
SEO Copywriting Is About Diversifying Your Options
Many smart affiliates are using more than their affiliate websites to drive traffic to their affiliate site. There are using blogs, videos and social networking sites. With what you have learned above, you can certainly have more than one of your websites come up as a top website in a search engine. Vary your SEO Copywriting and see what is working with your websites.
Always keep track of your placement in search engines and how much traffic is coming from it. Again Market Samurai can help you with all those statistics.
Learning SEO may be time-consuming, but it’s well worth it for those business owners who want to save money on hiring SEO freelance writers. You can visit your local bookstore to pick up the latest SEO tips and tricks.
Or you may consider, if you are using a WordPress blog to install a plugin called SEOPressor which in a very short period of time will help you get a big understanding of all your SEO requirements when writing your website content.
As well, there are many free resources online for affiliates and business owners where you can sign up for SEO Copywriting e-zines that conveniently go straight to your email. Or you can subscribe to our site feed to have all the Copywriting information you need sent to your every time we update our site.
Make sure you check out our previous post on Understanding The Basics Of Copywriting.
I agree, it’s very important to provide information that people can’t find elsewhere or at least new content. Another thing is to write longer articles than everybody else and more about everything. So if people on the first page have 5 page websites with 300 word articles, write articles with 800 words and build more pages.
Hi Elin
I definitely agree with you about writing quality content, however doing some experimenting in this area, I have found no real difference in the amount of words in an article as to how it ranks. I think today, with all the talk about social influence, that having your article liked and tweeted and bookmarked in the social networks is the clear indicator to the search engines that the article content is important.
I am also a big believer in authority sites where you have many pages/post with sub topics related to your niche, not sites as you described above with only a few pages and little content or quality.