Are you a strong writer… or feeling a strong pinch in your pocket?
The majority of affiliate marketers write their content the old-fashioned way – by creating it themselves through extensive market research!
(There are also those that just copy others work, they are bound to fail)
This is the best way to inject your own personality into your affiliate website and make a valuable connection with your subscribers.
It’s also the surest way to make sure your content is exactly the way you want it. But if you haven’t written for affiliate websites before, you might want a few tips about content creation to point you in the right direction.
Have A Big Opening
The headline and the first few sentences of your article are critically important. It’s your chance to excite the reader, grab their curiosity, or promise them benefits for reading your article.
Keep It Simple, Stupid
We all have different writing styles. But the easiest to read content is… well, easy to read. Short sentences with only a few simple words convert best.
You should also limit your vocabulary and make sure everyone understands your words. This isn’t a time to show off your writing skills – it’s a chance to make a sale.
Use Emotional Hooks
People are in love with things that encourage them, make them laugh, let them in on a secret, free them from shame about a problem they’ve been having, or attack an “elite” enemy above them. If you promise these things in your articles, you’ll get a great response. Always.
People want to purchase things from someone with a unique authority on the subject they’re researching. Don’t be afraid to give your own strong opinions or steer people towards one product over another. Too many affiliates are wildly positive about everything because they think it’ll bring them extra money. But you’ll actually get a stronger response if you’re honest about a product’s flaws or weaknesses.
This is another reason we always suggest that you try the product before writing about, if one of your site visitors actually buys a product from your written recommendation and finds it to be of low quality the credibility of you and your website will be in question.
What’s Right For Them?
Chances are, your visitors aren’t homogeneous – they’ve got different desires and levels of expertise. Ask yourself whether the solutions advertised in your articles or products you’re reviewing are right for everyone.
What kind of person are they for?
Talk directly to that perfect customer and don’t worry about excluding others. Your commissions will skyrocket.
Have A Smart Structure
The same rules you used writing essays in high school still apply to content creation for your affiliate website. A strong opening paragraph that introduces the topic, a few paragraphs that are focused on a single supporting subject , and a conclusion that wraps things up.
Call Them To Action
If you can, don’t just satisfy your readers – end your article with a challenge. Ask them to subscribe, comment, buy, or get involved. If you’ve done your job and solved their problem, they’ll be more likely to act on your instructions.
You may also want to read more about content creation and where to find the best sources.