There are many online businesses who try to get away with providing their own website copywriting when it comes to their individual websites.
This is a series of five articles we will be posting to help you with creating great copy for your online business so make sure you subscribe to our site feed.
Most online businesses think having their logo up on their website with many photos is good enough but it is actually the copywriting that will create the sales for you. Without the basics of writing great website copy , your website won’t stand out against your competitors.
Understanding The Benefits Of Website Copywriting
The following are ways to turn your website visitors into buying customers.
Setting The Scene With A Landing Page
When your visitors find your website, you want them to land on something called a landing page. This is the page where it only takes a short while for people to decide if he or she leaves. Never use business jargon in your copywriting methods. There are many businesses who have a lot of text written about their company and how they began.
If you are using a WordPress blog to promote and market your products or services then you might want to checkout Premise, this is a plugin that allows you to create very professional landing pages add membership levels, share enticements as well as payment gateways.
Potential customers want to know how your business, product or service will benefit them.
Leave anything about your business on the About Us page. Your landing page should always be about your potential customer with something catchy and memorable. Many say that you should have no other links on your landing page, however over the past few months and with all the latest updates from Google™ it is showing to be more beneficial to have some links either in the footer or content of your page copy.
Make Sure You Are Getting The Right Message Across
Always be yourself when you are writing for your online business. Many online business owners feel the need to impress with technical business jargon that does nothing more than confuse the reader.
Consider some of the most successful businesses online. For example, think about Amazon. Their website is one big money maker because they treat their customers like a friend.
And to prove this point it is a well known fact that newspapers all over the world actually write their news copy at a forth grade level. So again keep it simple and not to technical to get the best results.
However, if the program you are offering is well above the average persons ability to use then you need to state that in the copy so that you can reduce any refund rates from people who just can not use or understand the product or service being offered.
When you do copywriting for your website, try to create it into a conversation that you would have with your friends or family. You want to tell potential customers about your product or service without it being stuffy. The most important thing to remember in your website copywriting is to use the word “you”.
Short And To The Point Is Best
Keep your copywriting short and to the point. On the internet, people have very short attention spans because it’s easy to get to the next website of interest. You have to be able to grab their attention quickly with the actions you want. For example, you may have a phenomenal sale that you want them to take advantage of in the next 3 days.
Always use action words that will tell your customers what you are seeking from them by placing yourself in their shoes. Thinking like your customer can create the best copywriting material.
Don’t go overboard with too much text. Like above, you want to keep your writing to the point. People generally read the first paragraph to see what your website is all about. If you have more than one paragraph for your visitors to read, do break up the text as much as you can. When people see an entire home page full information, it can be too much for visitors to absorb all in one place.
If you have information you want potential customers to know, try breaking it up on different indexed pages.
Quick Tips For Affiliate Marketers
- Always Be Honest And Up Front In Your Copywriting
- Make Sure You Have Used The Product
- If Offering Bonuses Make Sure They Compliment The Product or Service
- Never Make False Claims or Use False Testimonials In Your Website Copywriting
The above are some of the basic copywriting concepts, which will help you create a successful landing page in no time!
Basic copywriting can be learned at any stage your business. Make sure you put website copywriting into practice as soon as possible and watch your business performance improve.