Email marketing used to have a really bad reputation but it’s finally managed to claw its way back into people’s good books.
Still, it’s all too often thought of as being the same thing as spam and many companies have marketing practices that don’t allow for much of a distinction.
Even as an affiliate you will find that when ever joining an affiliate program your a governed by their terms of service about how you email any promotions.
The problem is that there are more reasons not to spam other than the fact that more and more email programs are blocking those types of messages. People simply don’t like it and your reputation will get hurt a lot if you resort to those kinds of black-hat practices.
So the question becomes this, how do you launch a successful email marketing campaign without getting people to relate you to spam?
No Spam Here! Email Marketing The Right Way…
There are many things you can do to help draw the line between the way you will end up marketing your product or service, and spamming. Some of those distinctions are actually mandated by anti spamming laws.
Incidentally, those laws which carry big fines are a good reason all by themselves to keep from being associated or even accused of spamming.
The first thing you need to do is ensure that you are running a permission based email marketing campaign. This means all of the email addresses you are sending your message out to need to be collected through legal and fair practices. The most popular methods of collecting addresses are quite simple actually.
All you really have to do is ask. On your website you can advertise an email sign up list, and you can even have a contest to work as an incentive. Also, at the time of purchase when email addresses are given to you anyway, you can request permission to send regular notices. The good thing about these methods is that you know your emails are going to your target market.
Keep Your Email Marketing Relevant To Your Niche
Then once you start sending out your emails, whether it be newsletters or promotional advertisements, you should make it very clear who the email is from and why it’s being sent. Also, try to keep it as professional looking as possible and not fill it with anything that can be misinterpreted as phishing. All of the information you include in your content should be relevant to your business and the recipient.
If you are a online business owner or even affiliate marketer then it is in your best interests to ensure you are not going to be accused of spamming. It is simple to do and with the help of services like Aweber and Getresponse which are cheap at half the price when you consider the implications of spam.
Basically, all of that means that you shouldn’t be sending out emails that are marketing something completely different than what the recipient had in mind when they first gave you permission to send things to them. If you are a business that deals with cars, don’t start using your permission based list to send out information and advertisements about vacation deals.
Make Sure Your Email Marketing Includes An Unsubscribe Optin
Also, somewhere in the email should be a clear and easily located option for opting out of any future emails as well as you business address. This is a legal requirement in many places, but more than that it demonstrates a level of trust in the recipient as well as your product.
For any blogger who ever struggled with low subscription rates, there’s a brand-new WordPress plugin proven to increase your sign-up rate by 3x times faster and easier than before. Maxblogpress Subscriber Magnet
The best thing you can accomplish with your email marketing is to have recipients pass your advertisements along to their friends. By keeping all of these above points in mind you are a lot more likely to have this happen, because no one will think they’ll be viewed as aiding spam.