Find out how to increase your conversion rate and make more money off your website!
Do you judge a book by its cover?
The cliché response is that you should open the book and read its contents instead of judging it from the outside, but most people won’t even pull a book off the shelf to see its cover if it doesn’t have a catchy title.
But what if they can’t even find your bookstore?
If people can’t find your site online through a search engine, they aren’t able to buy your products, sign up for trial registrations, or click your AdSense ads.
As a result, making sure that people can find your website is one of the most important aspects of making sure that you make money off your website.
That’s why I’m sharing a crucial way for you to increase conversions at early points in the sales funnel:
Search Engine Optimization
Before you worry about your conversion rate, you need to make sure that you have enough potential leads at the first step of the sales process: Landing on your webpage. This is analogous to somebody walking into your bookstore. Search engine optimization makes sure that people are able to find your site through Google, much like how a good advertising page makes sure people can walk to a bookstore in person.
Hire Experts
However, SEO requires lots of technical knowledge that many single-person website developers and traditional advertising departments don’t have. To get a page to rank highly on Google for specific search terms, the page must use that search term a few times (four or five should do) within the first 200 words, and the title should include the term as early as possible.
Not only that, but you need to have links going to that page with the search term you’re trying to rank for as the anchor text. Links from high quality sites carry more weight than links from low quality sites so you need to make sure that the people getting the links for you can write English well (blog posts is the main form of white hat link building) so that they can get posts on high-quality sites.
Site Acceleration
Once people are able to find your site on Google, you need to make sure that they stay there long enough to convert to a lead or a sale, or at least click on an AdSense ad if that’s your type of site. The most potential customers are lost within the first eight seconds of visiting a site so the first impression is key.
Load Your Page Quickly
Most traditional websites (other than high volume websites, like Amazon.com, Facebook, etc.) are hosted one server and thus load slower the farther away you are from the server. On the other hand, sites that integrate site acceleration services entail a third-party company hosting your website on their super-fast servers.
These servers are located in multiple regions, so if your site is aimed at Californians then it will be hosted in, say, Los Angeles, San Francisco, and Sacramento. Furthermore, good services like MaxCDN let you host videos on separate servers from the website, which will increase your conversions even more by having your site load even faster than it would with a traditional site acceleration service.
This is a guest post by David Henzel. David is the Vice President of Marketing at NetDNA.
Can anyone help with this problem, recently I have been implementing an affiliates program for the above website, however, I have noticed a number of refusals one from Affiliates Windows.
With the website being recently published is this down to low traffic, gambling orientated or a problem with connection issues, the website is listed on Google search pages under Pivotal Racing.
Thanks
Ian
Hi Ian
I don’t want to seem nasty here but your site looks unfinished, you should also have some legal pages such as About Us, Privacy and Disclaimer pages. You might want to add the content in a more readable fashion as currently it looks to be very unorganized. Also why do you have the date displaying in the title of the site what is the significance of that.
Thank you for your comments, however, if you go down to the bottom of the index page their are hypertext links to a privacy policy page, Terms and Conditions page and a feedback form, also in the menu at the top of the web page their is a Site Map link this page contains all of the websites links where their is a link for an about us page.
Take on board the comment on the date, easy to remove, not too sure about how to reorganize the content, however, I will take a look any recommendations.
Ian
Hi Ian
Yes I went down and saw that there actually was those pages mentioned. However at first glance the site looks unfinished. My suggestion is that you remove that site and preferably setup a WordPress blog using one of the themes from Studiopress you can even get a free theme from theme. Fill it with content and pictures and try to re-submit your site for approval.