Find out how to increase your conversion rate and make more money off your website!
Do you judge a book by its cover?
The cliché response is that you should open the book and read its contents instead of judging it from the outside, but most people won’t even pull a book off the shelf to see its cover if it doesn’t have a catchy title.
But what if they can’t even find your bookstore?
If people can’t find your site online through a search engine, they aren’t able to buy your products, sign up for trial registrations, or click your AdSense ads.
As a result, making sure that people can find your website is one of the most important aspects of making sure that you make money off your website.
That’s why I’m sharing a crucial way for you to increase conversions at early points in the sales funnel:
Search Engine Optimization
Before you worry about your conversion rate, you need to make sure that you have enough potential leads at the first step of the sales process: Landing on your webpage. This is analogous to somebody walking into your bookstore. Search engine optimization makes sure that people are able to find your site through Google, much like how a good advertising page makes sure people can walk to a bookstore in person.
However, SEO requires lots of technical knowledge that many single-person website developers and traditional advertising departments don’t have. To get a page to rank highly on Google for specific search terms, the page must use that search term a few times (four or five should do) within the first 200 words, and the title should include the term as early as possible.
Not only that, but you need to have links going to that page with the search term you’re trying to rank for as the anchor text. Links from high quality sites carry more weight than links from low quality sites so you need to make sure that the people getting the links for you can write English well (blog posts is the main form of white hat link building) so that they can get posts on high-quality sites.
Once people are able to find your site on Google, you need to make sure that they stay there long enough to convert to a lead or a sale, or at least click on an AdSense ad if that’s your type of site. The most potential customers are lost within the first eight seconds of visiting a site so the first impression is key.
Load Your Page Quickly
Most traditional websites (other than high volume websites, like Amazon.com, Facebook, etc.) are hosted one server and thus load slower the farther away you are from the server. On the other hand, sites that integrate site acceleration services entail a third-party company hosting your website on their super-fast servers.
These servers are located in multiple regions, so if your site is aimed at Californians then it will be hosted in, say, Los Angeles, San Francisco, and Sacramento. Furthermore, good services like MaxCDN let you host videos on separate servers from the website, which will increase your conversions even more by having your site load even faster than it would with a traditional site acceleration service.
This is a guest post by David Henzel. David is the Vice President of Marketing at NetDNA.