• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Blog
  • Contact
  • Right Mindset
  • Learning The Ropes
  • Market Research
  • Email Marketing

AffiliateXFiles

Affiliate Marketing Training And Strategies

genesis framework
  • Affiliate Marketing
    • Affiliate FAQ
    • Affiliate Programs
    • Affiliate Marketing Products
    • Affiliate Marketing Software
  • Market Research
    • Article Marketing
    • Email Marketing
    • Copywriting
    • Domain Name
  • Blogging
    • WordPress Plugins
    • WordPress Tutorials
  • Social Networking
    • Facebook
    • Social Media

Roadblocks to Permission Email Marketing

April 2, 2013 By Ron 1 Comment

Marketers risk consumer backlash from aggressive direct marketing tactics, especially when using online targeted marketing and consumer tracking strategies.

Permission-based email manages to avoid controversy, mostly because email recipients consciously sign up for email marketing.

In spite of this, permission-based email marketing has a problem. Consumers sign up for the email, but marketers have no guarantee they’ll open, or even see, their email messages.

Email Management and Direct Marketing

Permission Email MarketingIncreasingly sophisticated email management systems account for part of the problem. Consumers set their email accounts to view only what’s important to them.

For instance, Return Path reports that 87 percent of Gmail users manage incoming messages with Priority inbox. Only 17 percent of incoming emails find their way into the Priority inbox, and it’s reasonable to assume these are the only emails read.

So what happens to those emails which don’t get read?

Consumers often forget they granted a marketer permission to send emails and mark their messages as spam. Hotmail reports a staggering 75 percent of emails marked as spam are actually permission marketing emails.

Other dead ends for email messages include being deleted if left unread for a set number of days, or being blocked. Email managers may also redirect messages to specific folders, leaving time-sensitive emails languishing.

Keyword Traps

Many email management systems reroute emails based on keywords. For instance, emails containing expressions such as “limited time offer,” “50 percent off” or “all prices marked down” may get shunted to the spam folder because they look like what they are: sales pitches. Avoid hard-sell language in your email to keep you off the management system’s radar.

Dealing with Email Management through Content

Getting permission-based messages past email management systems is a serious problem for the direct marketer. You could decide that people shunting your emails to the spam folder wouldn’t have read them anyway. To some extent, this is true; direct email campaigns always assume a certain percentage of people won’t read the message.

Unfortunately, people savvy enough to set up email management systems are your target audience. After all, a marketing campaign for a Baltimore SEO company can assume a certain level of technical know-how among its intended audience.

While you can’t guarantee your email won’t run afoul of email management systems, you can take some steps to minimize the risk. Be clear and direct about the contents of any email service: you want the consumer to fully understand the benefits of signing up for your emails and, more importantly, reading them. Intrigue your readers and they’re more likely to assign your email to the Inbox instead of the spam folder.

Making clear statements about your email’s value, of course, only holds up if you provide that value with quality content and valuable, actionable information. Content, as always, is at the core of a successful marketing campaign. You’ve got one chance to impress an email reader; fail to make that impression and your emails will never see the inbox again.

Tweet6
Reddit
Share
Share1
7 Shares

Filed Under: Email Marketing Tagged With: email marketing

Reader Interactions

Comments

  1. Nina Miranda says

    May 7, 2013 at 4:56 pm

    Many spam emails contain URLs to a website or websites. According to a Commtouch report in the first quarter of 2010, there are “…183 billion spam messages” sent every day. The most popular spam topic is “pharmacy ads” which make up 81% of email spam messages.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Ron Cripps the author of AffiliateXFiles has been online since 2001 full time firstly starting his own business selling e-books.

Ron is dedicated to providing as much information to new affiliates so that they can start their own business online, please join our Affiliate Newsletter. Read More…

Subscribe To Our Site!

Want To Learn More About Affiliate Marketing? Enter Your Email Below.

Thanks, you will get all the information you need as we add new content.

SEO Tools to Boost your Channel Visibility

Top Traits of Highly Effective Website Developers

Lawyer Lead Generation Affiliate Marketing 101

Here’s How You Can Harness the Power of Email Marketing to Promote Brand Engagement

7 (Likely) Reasons Your YouTube Videos Aren’t Popular

Tips To Manage Multiple WordPress Websites Better

Why Should You Consider Instagram as a Potent Marketing Tool?

Paid Advertisements

How To Buy Blogs And Websites

How To Get More Blog Traffic

Footer

Stuff To Check Out

  • About Ron Cripps
  • Submit A Guest Post
  • Comment Policy
  • External Links Policy
  • Advertise
  • Get Connected With Affiliate X Files
  • Sitemap

Recent Posts

  • Trudy Seeger on 9 Ways of Using Social Media to Lead Your Business Toward Success!
  • Isabel Anguiano on YouTube: Best Practices to Increase Views
  • Alexander Alison on YouTube: Best Practices to Increase Views
  • Eadlyn Schreave on 7 Godly Tips To Increase YouTube Views
  • RonGc on YouTube: Best Practices to Increase Views

AffiliateXFiles
Ron is dedicated to helping others Learn Affiliate Marketing.

Address:
176a Duroby Creek Rd, Bilambil
NSW 2486
Australia.

Phone: (07) 5590 7739

Copyright © 2008-2017 AffiliateXFiles

Disclaimer: If you buy through any affiliate links on this site Affiliate X Files will earn a commission see our Site Disclaimer or FTC Compliance Notice · Privacy · Social Media Disclosure · TOS · DMCA · Copyright Notice · Sitemap · Advertise · Submit A Guest Post · Anti Spam Policy · External Links Policy · Data Access ·

Powered by Genesis Framework With Child Theme Magazine Pro by StudioPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}