Pay Per Call Marketing Has Been Pioneered By A Direct Response Marketing Company Called ValueLeads.
So How Does Pay Per Call Marketing Work?
After speaking with the ValueLead’s CEO Earl Brown we received this explanation of what Pay Per Call Marketing is all about.
Pay Per Call Marketing leverages the power and reach of the Internet to match buyers with sellers, then allows them to conduct business in a way both parties are agreeable with, this being the phone. The benefits of pay per call are are only just being discovered by advertisers that are always looking for new and more effective ways to tell new prospects about their products or services.
So What Business Can Benefit From Using Pay Per Call Marketing?
Virtually any type of business can benefit from Pay-Per-Call, but the technique is especially appealing to what are known as high-touch products and services being such business as mortgages, attorneys, travel, credit repair, e-commerce, debt settlement, automobile, financial, hospitality, insurance.
As we know many people due their research using the internet, but really need to talk to someone before making a commitment.
We Asked Earl About Pay Per Call Marketing And Its Comparisons
Pay-Per-Call is the natural progression of Pay-Per-Click, Pay-Per-Impression and Cost-Per-Lead pricing models and is quickly emerging as the newest model in the interactive advertising industry. And the simple reason for this is the many advancements in telephone technology such as call management,prefix routing, automatic call distribution with the ability to use geo- targeting and call recording.
The system uses a virtual PBX hosted phone operation to track, record, forward and account for every call, and captures all call details – caller info, date and time, calling number etc. Calls can be automatically forwarded as MP3 files to the advertiser or the call generator. ValueLeads has developed a proprietary Data Portal where potential prospects are qualified by call center agents before being passed along to any advertisers.
So What Does The Future Hold For Merchant Advertising
Call-based campaigns are just becoming a real main-stay for performance-based marketing, as ValueLead’s has already been providing Pay Per Call Marketing services for 3 years to all types of advertisers. Pay Per Call Marketing is no different then where Pay Per Click Marketing was was seven years ago.
The accountability and return on investment for both advertisers and call providers is enabling Pay-Per-Call Marketing to grow into one of the internet’s most popular and cost effective performance-based vehicles.
It is what is called interactive advertising that is starting now and will become the standard over the next couple of years with direct response and performance based marketing looking to be the next thing in interactive marketing especially when you make reference to the internet.
As this popularity grows, the effectiveness of every advertisement, listing or impression, and response will be scrutinized thoroughly. A click through to a web site pales in comparison to the actual value of a phone purchase inquiry by a motivated customer. The new standard of measuring the success of ad campaigns will not be CTR, (Click Through Rate), but rather, how often the merchant got to explain to a client about his or her product or service.
Marketers now recognize that voice contact has grown from a customer service function into a sales conversion tool. Merchants will actually get the opportunity to respond to questions in real time and provide the details needed to close the sale.
So What Are Some of The Advantages To Pay Per Call Marketing
- Quick access to information
- Merchants can speak to prospective customers in real time
- The Merchant does not need need a website
- Merchants don’t need to have any internet marketing experience
- Merchants will only have to pay only for results
- Simply account management
- There is no sign-up fee for merchants
Pay Per Call Marketing also removes the fear of click fraud from any of your marketing campaigns as all calls are monitored, credit card payments are safe with no hidden or extra charges to merchants with calls being free to consumers.
Commission Junction Adds Pay Per Call Is This A Good Opportunity For Affiliates
Commission Junction has also introduced CJ Pay Per Call. Pay-per-call marketing is a fantastic opportunity for publishers to earn even more with CJ as compared to what the publisher’s used to earn with Sale and CPA at Commission Junction.
These campaigns will also give affiliates the opportunity to generate commissions from phone call leads, so it is not a restraint for it to be marketed only online. Even for affiliates who wish to use offline marketing this would also help to a large extent, including the media such as newspapers and other advertising options available offline.
To Find Out More Visit ValueLeads.