Are you interested in joining the mobile marketing revolution?
Did you know that experts are predicting that eventually more people will use mobile devices than even use PCs in the coming years?
Sounds like you should start making plans to make your message mobile. The only question is; how can you do this?
After all, most WordPress users don’t have a lot of programming expertise and have no idea how to mobilize their page, probably meant for a standard Internet connection.
How to Create a WordPress Theme Compatible with Mobile
Well, the first scenario is to simply buy a WordPress themes that has this option built in. Of course, if that’s not an option for you then you can try some other tips.
For example, there are some plugins that can install a mobile version of your site instantly. That means that users who visit your site from a mobile device would automatically see the streamlined mobile version. Of course, it might serve you better to give readers a choice. Perhaps they have 4G and actually want to see your site the way it is meant to be displayed rather than a streamlined version.
The safest bet is to give readers a choice upon the entry page. If you really want to go mobile, then don’t simply create a mobile version of the same site. Devise content that is meant for mobile users. That means very sharp, attention-grabbing text. You don’t have dozens of paragraphs to make your point. More like a few sentences.
Tips on Running a Website on a Mobile Connection
You also have to avoid large images, since these will take more time to load—and this could be a problem on some mobile devices. Usually the total number of images is limited to two. They should also be used efficiently, for instance, as a means to break up text. It’s also ideal to create alt text for images that do not appear on a mobile device. Eliminate any Java or Flash programming since many mobile devices will not display this content properly.
If necessary, you could devise two sites—one for PC and one for mobile. Then again, you have to be careful with Java anyway, as it does you no favors in SEO.
Another option is to install a special plugin called the WordPress Mobile Edition, which displays an interface that is specially designed for a mobile device. You should know however that there are actually several versions of WordPress. There is a WordPress for Apple iOS, for Android, for Blackberry, for Windows 7, for Nokia and for WebOS.
It may actually be easier for you to create a mobile site once you have access to these special options. Or, if you really want to invest in this project, then create an app, which is something well beyond a mobile site. This is actually a user experience made for mobile units. Apps can be anything from games, to interactive features, to video or sound related functions.
Do You Really Need a Mobile Site Right Now?
With the popularity of mobile devices, expect this market to expand in the coming years. One more aspect to consider is how much you want to invest in mobile marketing.
True, mobile marketing is huge and growing…but how will your business profit from mobile marketing?
How much can you make from an exclusively mobile audience?
Does your company seem more of a PC website or a company that could do very good business in terms of locality?
If you don’t know the answers yet, research them and wait. It is not practical to create a mobile version of a site if you don’t know how to sell to mobile customers. However, it is definitely a subject worth researching in the future.