• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Blog
  • Contact
  • Right Mindset
  • Learning The Ropes
  • Market Research
  • Email Marketing

AffiliateXFiles

Affiliate Marketing Training And Strategies

  • Affiliate Marketing
    • Affiliate FAQ
    • Affiliate Programs
    • Affiliate Marketing Products
    • Affiliate Marketing Software
  • Market Research
    • Article Marketing
    • Email Marketing
    • Copywriting
    • Domain Name
  • Blogging
    • WordPress Plugins
    • WordPress Tutorials
  • Social Networking
    • Facebook
    • Social Media

Marketing With WordPress

June 28, 2013 By Ron Leave a Comment

Interested in using a WordPress site for effectively marketing your business?

You’ve made a smart choice!

WordPress is easy to use and one of the best vehicles available for creating a professional website. It’s free to start-up, and you can use the more advanced features to articulate your site as you grow your business. A well-designed and executed site will get you on the map and closer to your customer base.

Here are a few simple tips and strategies for marketing using WordPress.

WordPress Background

A little background on WordPress’s origins can help new users to understand its potential. In 2005, WordPress was introduced as a platform for blogging and was considered a content management system (CMS).

The way it is used has changed considerably since then. It is now running 1 in 6 websites across the Internet – almost 60 million in 2012!

Marketing With WordPressSince then, it has profoundly changed the way businesses market themselves online and is the easiest way to set up a website and host your domain name.

How WordPress Can Get People In the Door

When it comes to creating your site, it’s essential to establish marketing goals and know how to establish web traffic. Are you interested in creating a monthly newsletter to communicate your products or services? Do you plan on writing informative articles that showcase your business offerings or advertise an event?

Let’s say you’re a restaurant owner and want to attract 20-somethings to enjoy a new indie band you recently booked. Imagine the group will be playing on Tuesday nights and you want to market the event to increase your sales. You may write an article introducing the band, create a special menu for the event, and offer an online coupon for $5 off their meal. There are many creative ways to engage your online customers and keep them coming back.

Choosing a Professional Theme

WordPress makes it easy for you to express your business’s unique look through a variety of WordPress themes. This is an important marketing step and is crucial to creating a professional, targeted online presence. Finding one to fit your business concept can take a little time to research, but is worth the effort.

Analyzing how other businesses are showcasing themselves using WordPress themes is a great start. Review some collections of the best WordPress themes and best responsive themes to get an idea of what is out there.

Optimize Usability

You should consider the usability of your WordPress website on mobile devices from the get-go; establishing your business’s presence through a mobile platform is no longer optional. Before you make a final decision on a design, create a test page with your chosen WordPress theme and try it on a variety of devices. Go down to an electronics retail store and see how your website looks on a tablet, an e-reader, and several phones and laptops.

This user checklist will help you evaluate the results. Additionally, WordPress is set up well for search-engine optimisation (SEO). That is, it allows effective online search results as users enter keywords. This makes it easier for them to find your business.

Social Media Networking

Another powerful way to attract online traffic is to diversify your marketing across the social media network. Use WordPress widgets and other apps to link to various social media sources. This will further increase your marketing potential. You should also consider adding a subscription widget which allows customers to subscribe to your website.

If you’re serious about marketing your business through WordPress, study the ways similar businesses are selling themselves online, showcase your products and services with professional photos and graphics, and, perhaps most importantly, create quality content that serves your customer base.

The richer and more distinct your content, the more easily your customers can find you in keyword searches, and regardless of your specific marketing goals, consistent, quality content will always serve as an excellent representation of your brand.

Sources:

Content Management System – http://www.forbes.com/sites/jjcolao/2012/09/05/the-internets-mother-tongue/
Host your domain name – http://www.ccmarketingonline.com/demystifying-domain-names-and-web-hosting/
WordPress themes – http://codex.wordpress.org/Theme_Development#Theme_Templates
Best WP Themes – http://www.100wpthemes.com/
Best responsive themes – http://www.tripwiremagazine.com/2013/06/business-WordPress-themes.html
User checklist – http://www.usereffect.com/download/checklist.pdf
Search-engine optimization (SEO) – http://wordpress.org/plugins/wordpress-seo/
WordPress widgets – http://codex.wordpress.org/WordPress_Widgets

Sara Collins is a writer for NerdWallet, a personal finance site that helps keep users informed about topics like understanding section 529 college savings plans.

Tweet6
Reddit
Share
Share
6 Shares

Filed Under: Blogging Tagged With: market research, micro-blogging, online business, wordpress blogging

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Ron Cripps the author of AffiliateXFiles has been online since 2001 full time firstly starting his own business selling e-books.

Ron is dedicated to providing as much information to new affiliates so that they can start their own business online, please join our Affiliate Newsletter. Read More…

Subscribe To Our Site!

Want To Learn More About Blog Marketing? Enter Your Email Below.

Thanks, you will get all the information you need as we add new content.

How Do I Create A Blog Online

What Exactly Is A Blog

Are You Blogging For Fun Or Business Things You Need To Know

Understanding Blogging Basics

How To Write A Blog Entry

How To Change Your Blog Design

How To Introduce Your Blog

get paid to write online

SEO Tools to Boost your Channel Visibility

The Benefits Of Micro Niche Finder

7 Easy Ways To Increase Your Search Engine Ranking

Make More Sales By Going Broad And Deep In Your Keyword Research

Great Content How To Find The Best Sources

clickbank passive income
paid to play video games

Footer

Stuff To Check Out

  • About Ron Cripps
  • Submit A Guest Post
  • Comment Policy
  • External Links Policy
  • Advertise
  • Get Connected With Affiliate X Files
  • Sitemap

Recent Posts

  • Trudy Seeger on 9 Ways of Using Social Media to Lead Your Business Toward Success!
  • Isabel Anguiano on YouTube: Best Practices to Increase Views
  • Alexander Alison on YouTube: Best Practices to Increase Views
  • Eadlyn Schreave on 7 Godly Tips To Increase YouTube Views
  • RonGc on YouTube: Best Practices to Increase Views

AffiliateXFiles
Ron is dedicated to helping others Learn Affiliate Marketing.

Address:
176a Duroby Creek Rd, Bilambil
NSW 2486
Australia.

Phone: (07) 5590 7739

Copyright © 2008-2017 AffiliateXFiles

Disclaimer: If you buy through any affiliate links on this site Affiliate X Files will earn a commission see our Site Disclaimer or FTC Compliance Notice · Privacy · Social Media Disclosure · TOS · DMCA · Copyright Notice · Sitemap · Advertise · Submit A Guest Post · Anti Spam Policy · External Links Policy · Data Access ·

Powered by Genesis Framework With Child Theme Magazine Pro by StudioPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}