There’s nothing wrong with article marketing through traditional sources like GoArticles or EzineArticles.
If you can write good content over a reasonably quick period, you’ll get backlinks from lots of sites in your niche. But with a little more effort, you can get your page posted in front of established websites with authority to send your site skyrocketing.
This is a great way to make sure that your rankings stay stable over time because these kinds of links are exactly what Google wants. Better still, it’s a way of letting visitors know you’ve got some “juice” online and understand the subject. It just takes a few minutes of time to craft your articles correctly.
What Kind Of Articles Should Be Syndicated?
Think about the kinds of articles that get published in print magazines. They aren’t breaking new topics (how many sex tips can be published in a Cosmo magazine, anyway?), but they’re always tackling them with vigour and creativity.
Think about whether you can take a familiar topic and tackle it in-depth, with more personality or an angle that reflects a recent event. The kinds of articles that get shared and syndicated are the kinds that most people imagine they could write if they only had the time.
You should swing for the fences. Even if you don’t want to write the articles yet, get a few ideas that you can pitch in an email.
Finding Qualifying Websites
The easiest way is to look for sites that are looking for syndicated content. Throw one of your general keywords into a search engine paired with phrases like “Write For Us“, “Guest Bloggers”, and “Guest Post”. You’ll find plenty of “big” sites in your niche that are interested in the fresh content. If they have guidelines, make sure you read them over.
Introducing Yourself
Send an email to the webmaster asking for a guest post. You don’t need to take too long here. Don’t just use “Guest Blogging Request” as your subject line. Make it something that incites curiosity, just in case their inbox is a little cluttered.
“You’ll Love This Idea” or “Guest blogging pitch… interested?” or the headline of your site are all good subjects. Inside the email, be a little more straightforward. Quickly give your name, the website you’re with, the article idea, what benefit you think it would have for the reader. If you’ve already written it, send a sample of it.
Finally, let them know that you would be thrilled if they responded promptly. You don’t want to sound pushy, but you also don’t want your article to sit in oblivion if they aren’t interested.
Another great way is to send a link to your request to any other articles you have written and are published on authority sites; this is how you can get instant credibility as a writer.
Make Sure Your Website Is Complete
Remember that the webmaster is going to take a look at your site if he or she is responsible – she wants to send people to a useful resource, after all. Your site doesn’t need to be huge, or have a lot of traffic already… but it does need to have good content. If someone who likes your guest post clicks onto your blog for more, will they like what they see or will they be disappointed?
All too often I receive top quality articles written for my site that are on topic, and my readers would appreciate. However, they are not used because of the links that are within the article. What do you think your site visitor would do if they just read a great article on SEO and wanted to learn more by following a link within that article only to end up on an entirely different website that has nothing to do with the topic of the article they just read.
Try to avoid doing this yourself or allowing others to do it on your site even if they offer to pay to have the article listed, firstly the links in the article are less useful, and it can hurt your online credibility in the eyes of your readers. Keep everything related, and your readers will reward you and your site for your efforts.
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