If You Are Totally Relying On Google™ To Bring You Free Website Traffic Then You Really Need To Read This About Google Maps… Today!
What you are going to find out in this article is how Google™ is changing the way it is indexing websites especially with its new personalized search function “Web History”.
And the geographical targeting and location-based searches Google Maps™ to understand this more have a look at the image below…
Before we go any further lets look at this…
As you can see when you type in anything that is related to a business and in this case we used “Mackay Fishing Charters” as a generic term so that we could find a business related listing that would bring up the Google Maps.
You Will Notice Who Is Above The Fold
You will also notice that the size is quite large and is actually pushing the free organic listings further down the page which could potentially make it hard to be seen for your product or service, for the simple reason that the Map is squarely in the prime position on the page which is called “Above The Fold”.
We have tested this out on a few other keywords and found that the Google™ Map is mainly very prominent in specific location searches such as “San Francisco Affiliate” you will see a map come into view above the fold pushing the organic listing down the page.
However if you use “San Francisco Affiliate Marketing” then there are only organic listings and no map to be found with-in the first 100 listings for this keyword phrase. We have also done searches for fishing where we find that there are some websites out performing the Google Maps™ with those maps located in the 4th position in the organic listing so they are just below the fold.
Should You Add Your Online Business To Google Maps™?
Most Definitely! This is the easiest way that I can see to get a NUMBER One Listing in the Google Search™ Index…Especially if no other business is currently listed.
For the simple reason that if you are a legitimate business owner whether you are an affiliate or merchant there is nothing wrong with getting more exposure for your website. Many of you are online everyday trying to find ways to quickly improve your search engine listings so why not use the tools that have been provided.
After all this is undoubtedly here to stay as I know for a fact that Google™ has been toying with this idea for more than three years so I can’t see it being removed to soon, if ever.
And if you are strictly and affiliate marketer with no product to sell this is not a problem either as I have submitted a site that only markets affiliate products and had it accepted easily and I did this back in 2007. See the screen shot below…
So What Can You Do To Be Listed
If you are into marketing online then it is without a doubt that you have a Google Account™ so you simply need to add the maps feature to your account and then enter all the relevant information such as address and contact details. Once you have completed this step you will be sent a verification code by Google™ to your mobile phone which you will need to type into your newly created maps account.
However be very careful if you are trying to automate this or use any form of software which is also something that is starting to appear online right now… Any of these programs could potentially get your Google Account™ terminated.
Why You Really Don’t Want To Be Using The Google™ Web History Feature
Another feature that has also been introduced into the Google™ features is what is called web history and if you as an affiliate or even business owner want to get a true picture of the listed websites then you will want to turn this off. The reason for this is simply, Google™ will only show you results that you have visited in the past which for anyone involved in any form of SEO marketing is not a good thing.
If you are involved in the SEO business it might be a very good idea to ask your customers to do the same thing so that you can both see the same results when searching for keywords online.
You can turn this feature off by simply clicking on the web history link, which will bring you to the options page see below…
It’s not hard to do an as an affiliate or online business owner that is looking at any aspects of SEO to market your website it is much more advantageous to have this feature disabled.
Over the next few weeks we will be posting more information on the things that we have noticed when it comes to Google™ and the way it is now indexing pages covering such things as content including duplicate content issues, link building and even the social networking sites in much more detail.
There are other resources online that you might want to visit when it comes to Local Search Marketing that will help you better understand what benefits Local Search SEO can have for your online business.