If you have not logged into your Clickbank account in the last few days then you may be in for a very big surprise…
Your account is now being rated per performance, refunds and Chargebacks.
This not only affects affiliates but all vendors in the clickbank marketplace as well and will come into effect on the 2nd of January 2013 so you need to act now to rectify any issues you see.
The result if you don’t can mean increased fees or your account terminated depending on which risk management tier you fall into.
Why Clickbank Has Introduced This Risk Management System
Clickbank’s explanation for this is they are trying to enhance their customers satisfaction as part of their commitment to offer quality products. When you log into your Clickbank account now you will see a color coding which has been generated by an algorithm developed by Clickbank that is designed to predict expected refund rates and charge backs for your account.
This algorithm is to help Clickbank to protect their customers as well as alert vendors and affiliates about the status of their account so they can then take action to lower their risk. A risk is considered refunds and charge backs.
Violet Tier – Lowest risk account, great performance, exceptional customer satisfaction
Blue Tier – Low risk account, great performance, strong customer satisfaction
Green Tier – New or Good quality with good customer satisfaction
Yellow Tier – Some risk issues, these should be identified and corrected
Orange Tier – Major risk issues which must be improved, account termination potential
Red Tier – Out of compliance with risk standards and must be improved as soon as possible, at risk of account termination
Here are some screen shots of what I found in my accounts when logging in today… I have six accounts with one being excellent the next very good, two being good and the last two seem to be causing some problems.
In the screen shot below you can see that the below average account has a very large refund rate 18.48% which in all common sense as an affiliate I really need to address and the charge back rate is not to bad at only 0.66%.
The unacceptable account has a refund rate of 9.75% and a charge back rate of 2.92% see the screen shot below… Once we reach the 2nd of January 2013 from what I am reading I have 50 days to correct this or the above account will be terminated.
I have one question about this however, considering this account is not actively promoting any products or services and only gets commissions from re-bills from a product that was popular two years ago who now gets to keep that money if they close the account, Clickbank?
This is a really quick heads up about what is going on with the Clickbank Marketplace and where they are heading in 2013. We would really like to hear your thoughts and opinions on this.
Do you think it should be the affiliates responsibility or the vendors to ensure that there are minimal refunds or charge backs?
Should Clickbank be more pro-active in who they approve into their marketplace?
Or do you think that this is just another way for Clickbank to charge additional fees on their account holders?
Please place you comments below we would really like to hear what you think about these changes.
To get more of an understanding of what this all means to you as an affiliate or vendor read the information on the Clickbank site about Refunds & Charge backs.