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Basics Of Links And Link Building

September 4, 2012 By Ron Leave a Comment

It has long been an established fact that links are some of the most important aspects of internet marketing since it is what allows people to get from one place in the web to another.

Basics Of Links And Link Building

Without it, there are very few ways to get around and even fewer people would know how to use them. It is understood therefore that to succeed in such ventures as Affiliate Marketing, you need to be able to build links between you and whoever your affiliate is.

But even with this being the case, what does it really take to be able to build links?

The idea is simple enough since all you really need to do is have another site owner to agree to link up with you. So then why is it that some people have a hard time with link building? The answer lies in the incomplete understanding of the basics.

Links

By acting as internet highways that allow people to maneuver the vast ocean of the web, links have become indispensable. But when applied to SEO practices, links have a far more complex role and are approached with far more care. More than one site owner has achieved disappointing results because of improper usage of links.

Popularity on a global scale is an important factor to consider when on the market for links. The more well-known a website is and the more respect it has garnered, the more attractive they are is prospective links. So in the SEO business, having numerous globally popular links is a major advantage.

Popularity in certain topics is yet another aspect to consider, particularly in connection with your own niche. So if your site is about computer information, being linked to respected sites with the same or similar topics can definitely earn you points.

You should also make an effort to keep updating your links to include new ones just to keep things fresh. Links decay given time after all, and the older a link gets the less favor it does for you.

Acquiring Links

There are a number of ways you can get links in order to start building, and it is a good idea to familiarize yourself with them for the sake of diversity. These days, being stale and one-dimensional is not going to do you any good, while being dynamic and adaptable will.

Editorial links have got to be the most sought after links since they are the most difficult to get. You don’t ask for these as the other sites give them to you. But it only happens if your site has gotten their attention through your content, presentation, topics or whatever else. In an environment where there are literally thousands competing for the same piece of steak, that can be quite an achievement.

Another way to get links is by asking from other site owners and convincing them that sharing links is best for both parties. This is more accessible for a lot of people since both owners would have a chance to gauge how well such an arrangement would go.

Finally, you can gain links through some sites that offer them through blog comments or user profiles. This is worth the least on the list because it is the easiest to get and search engines know it.

Affiliate Marketing

When it comes to such internet businesses as Affiliate Marketing , their success hangs heavily on their links. Through them, visitors will be able to find their sites. Through them, they can send their visitors to their linked affiliate which would then earn points for them.

If the links are not built properly, handled properly, or give visitors the wrong impression, neither of those will be the case.

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