Businesses only need to target their content marketing efforts at the core of their customer base – not at every single member. It takes some market research to determine the profile or buyer persona of the idealized core customer. If you are able to invest in the right kind of market research, you should be able to come up with a detailed description that accurately describes your ideal customer.
Archives for October 2013
5 Best Practices for Conversion Rate Optimization in Affiliate Marketing
Whether you’re struggling to get your affiliate marketing site to turn a profit despite the huge traffic it’s getting or you just want to start raking in the cash to get ready for an early retirement, you will have to look towards conversion rate optimization (CRO).
Lessons Learned from Successful Email Marketing Campaigns
Like other marketing content, your email messages have to be relevant, compelling, and easy to interact with. Follow the lead of successful email marketers and add more punch to your marketing mix.
Are You Making These Affiliate Marketing Mistakes?
Affiliate marketing can be a great way to supplement your blog’s income. It requires little effort on your end, and while the rewards are usually small for an individual transaction, they can add up over the long-term. Affiliate Marketing Mistakes But don’t mistake affiliate marketing for easy money. Using this strategy efficiently also requires avoiding […]