Have you ever tried to give anyone a link to a specific web page – not a top-level domain, but a sub-page of that domain – in person?
If you have, then you will undoubtedly understand that it’s not particularly easy to do it.
That is especially true if the URL happens to be long.
Your Google+ URL is a long one. It’s not going to be something you can easily remember if someone asks you for the link. If you use a service to shorten your link, you’ll be able to use it more easily for many different things.
How To Shorten Your Google+ Link
For example, you could easily print a short link on a business card. This will allow you to gain contacts in the offline world as well as online. You could easily add it to blog posts without having to look up the URL to copy and paste it. It will fit much better in an email signature or a forum signature.
And people will be able to remember it easier if you have to tell them the URL in a face-to-face meeting.
You want to make things as easy as possible. Whenever you can make something easy for someone, they will be much likelier to take action.
In the end, that is exactly what you want.
If you want to make contacts, then you need to make sure to make it very easy for them to follow through on what you want – in this case, adding you as a contact.
There are several different services currently available for shortening your Google+ URL.
The most popular is Gplus.to. You can shorten your link to gplus.to/yourusername quickly and easily, and it will be very memorable.
Please remember to join us at Google+ and check out our Mastering Google+ Ebook