This post is designed to give you an understanding of the effects of the Panda Penalty on your site.
Any search engine penalty can be very damaging for any online business and if you do not take the time now to fix the problem then your site may suffer for may years to come.
To survive online in 2012 and into the future you need to ensure that your site maintains a high quality score.
To get an understanding of the elements let me explain, a Panda Penalty is all about your websites quality score. Firstly if you have seen a penalty you need to initially create a better user experience, meaning pages viewed and time on site as well as some social influence from Facebook, Twitter and so on.
Then you need to be looking at your overall site including the back links, site structure and on-page optimization. The whole algorithm change is designed to target low quality sites, however as many of us already know many good quality sites were caught up in this as well.
What Happens If A Site Receives A Panda Penalty
- Every link that has been built that has received a panda penalty is now a link that is not passing much benefit to your site or any other site.
- Every article or post that you write will never find its full potential in the Google Index if it has been penalized.
One of the reasons that some of the link networks were hit was simply because they had a lack of static elements on their networks. Another factor you need to look at with any network you intend to use for links is whether or not it leaves some form of footprint as it can be easily identified by Google.
So what are static elements?
To avoid getting in the cross hairs of Google you need to have these elements on every site you build. The elements include all the legal pages required such as a terms of service page, affiliate disclaimer, about us and contact page just to name a few. If the site is not prepared to identify itself to its users then it is a very good chance that it may be a spam site or in the case of the blog networks penalized for being a link farm and losing all linking power.
A Panda Penalty Has A Lot To Do With The Quality Score Of Your Website
Unfortunately there is no way of knowing exactly what score Google is giving your site, however so you can get some form of understanding about it we believe that it is much the same as the quality score used for AdWords. This is another reason why we suggest that you install the Google Analytics code on your site so that you can start to monitor exactly what is happening with not only your site but what and where your site visitors are doing on your site.
Over the next few weeks we will be giving you all the information you need so you can recover from any penalty received by Google. Firstly however we would suggest that you actually know and understand what your site is actually doing online and then start the process of improving your users experience. You can only effectively do this by using the Google Analytics account, you can not hide from Google online so it is better that you start using the information to your advantage.
This is the first step to recovery regardless of which Google penalty you have received.