Chances are you’ve been doing some research on article marketing if you’re going to be opening your online business soon.
But in order to get more familiar with the people that will become your customers, you should focus on targeted article marketing. This type of marketing will be geared toward the group of people that is most likely to spend money with your business. Here are some of the best ways to make sure that your marketing is a success.
Targeted Article Marketing Understanding SEO
The first step to effective targeted article marketing is to understand the concept of SEO. This form of marketing can be very successful if you’re willing to take some risks. Write some articles for your website, or get some article content that you can post on article directories that are available all over the internet today.
Make sure you have an understanding of SEO as well, to create a solid (search engine optimization) strategy to create primary and secondary keywords in any articles you write.
This will make your articles and your online business much easier for any potential customers to find. Make sure that your articles are informative, creative, and engaging to your niche market, ensuring always that you edit all of your material before it goes live on the Web to make sure there are no spelling mistakes.
The internet is already a great marketing tool for anyone that wants to use its power, and if you’re writing articles that people want to read it is likely that your company will start to grow. You’ll also need to think about the competition when it comes to targeted article marketing.
If you don’t know which sites or companies in your field are also trying to promote their business, you won’t know how to create an effective strategy.
Make sure that you are submitting articles to as many databases as you can, so that you can reach a larger audience. Set up an account for yourself or your online business at each of these sites, EzineArticles or Go Articles are just two so that readers will get used to seeing your name and become familiar with your work and making you an authority in your niche.
Using Paid Services For Article Marketing Is Much More Effective
There are a few article marketing services that you really need to be aware of when it comes to article marketing for this reason. When you submit your articles to the article directories you are only placing one copy, this has over time become very ineffective for generating quality one back links due to the article being the same on every website which not only slows your progress but also can hurt the website where the article has been placed.
There is a much better solution and you can do this all yourself without having to hire any ghostwriters. You need to find an article writing service such as Content Composer or Need An Article where you get access to many different niches each month then you need an article spinner such as The Best Spinner so that you can create many different versions of the one article.
Once you have re-purposed your article you will then need to join a service such as SEOLinkVine, Unique Article Wizard or even MyArticle Network we are using all three of these services.
Make Sure To Get Other Links Don’t Rely Solely On Article Marketing
It’s also a good idea to do some link exchanges with other websites or blogs that are in your niche. This type of targeted article marketing will also make you more popular with search engines. When you’re choosing the keywords for your articles, make sure that you’re always keeping relevancy in mind, so that people don’t have to search to long to find your articles which will then lead to your website or products.
Article marketing when done correctly can increase your website traffic in only a few days.
Make sure you also have have an opt-in form being a newsletter or just general information to send out to your subscribers on your blog (if you have one) as well. This will help you to build an email list, so that you can send out notifications each time your company is having a special sale or promotion. If you have a WordPress blog then you need to look at this WP plugin as your optin preference.
You can also send out coupons to your customers as part of targeted article marketing so that you can help your business grow in a short amount of time. Good luck!