The term Gorilla Marketing correctly called “Guerrilla Marketing” has been around ever since Conrad Levinson wrote it in a book back in 1984.
It simply involves promotional tactics in which guerrilla marketing specialists use eye-catching promotions with such things as advertisements and slogans to pull customers towards a certain product or service. Sounds a lot like other forms of online marketing right?
What’s This Marketing Based On?
Gorilla marketing or the actual term which is “Guerrilla Marketing” is based however on low-budget marketing which comprises a lot of imagination and creativity from the creators of the promotion. Simplicity, However, is the key point to this marketing tactic.
It is of course very different from the traditional marketing strategies that the world has known for the last several years. Guerrilla Marketing techniques which were first used by smaller organizations and businesses and are now used by several large companies and brands to appeal to their consumers in an attempt to encourage them to buy.
These tactics can take many different forms, from the usual posters and billboards to street art and graffiti.
With the many improvements in technology and with media, companies can now engage their consumers in a wholly new experience. It is essential therefore for businesses to be able to discover the needs of their buyers and efficaciously cater to these demands. Using such things as street giveaways were found to be an excellent way to attract more consumers. This is also known as doing market research just in a slightly different way.
What Is The Target Market?
Guerrilla Marketing is intended to capture the heart of the consumer this is why this form of marketing advertisements will appear in places where consumers will surely stop and watch plus the captions used will surely hit the heart. Here are just some of the reasons why people buy as you will notice it is mainly based on emotion and feeling not facts… There are 41 other reasons as well.
- To Make More Money Even Though It Will Never Buy Happiness
- To Become More Comfortable, Even If Only A Little More
- To Attract Praise And Recognition Because Virtually Everybody Loves That Attention
- To Maximize Their Enjoyment Of Life, Whether Business, Or Virtually Anything
- To Own Things Of Beauty And Prestige Because They Nourish The Soul
- To Stop Any Form Of Criticism Which Of Course Nobody Wants
- To Make Their Working Life Easier This Is A Constant Need To Many People
- To Speed Up Their Working Day Because People Realize That Time Is Precious
- To Keep Up With The Guy Next Door There Are Those Guys Next Door In Everybody’s Lives
- To Feel Totally Unique A Rare, But Valid Reason To Make A Purchase
More often than not you will see companies who use Guerilla Marketing Techniques. They use this form of marketing in their advertisements online and offline as well as such places as billboards with images that are totally unrelated to the service that they are intending to provide. This is in order to grab the focus of the prospective purchaser. The buyer would then be aware of the brand and curiosity may lead this prospective buyer to learn more about what goods and services the company sells.
Guerrilla Marketing Is Still Used Today
Guerrilla Marketing gets a person’s mind working as soon as they see the advertisements and are therefore used not only by businesses but even by various charitable organizations who are working on various campaigns all over the world, using this technique they are hoping to encourage donations and sometimes to merely make their voices heard depending on the cause they are pursing.
More Articles To Help You With Your Marketing Efforts
Guerrilla Marketing has been around for many years now and still continues to be a highly effective tactic for attracting and promoting to consumers and today we can see how important these techniques have become in the world of affiliate marketing.
Especially with the rise of very creative advertisements being used by so many firms worldwide it has left a permanent mark on the world of advertising and marketing.
Conrad Levinson is still active in the marketing arena today and can be found at the guerrilla marketing site. The Guerrilla Marketing has become a landmark book being written in 62 languages for one simple reason: it works like no other marketing: to maximize your profits and minimize your investment.