As the internet evolves into an indispensable tool of social and business interaction, a platform to combine the two seamlessly and harmoniously would be inevitable.
One such platform is Facebook.
Facebook is the world’s largest social and business interaction site on the internet. It has a global membership of over 300 million with a reported 200,000 sign-ups daily!
That translates to more than a million new members every week on Facebook!
Now, to any business any where, that is millions of potential clients.
Facebook For Business Offers Opportunity
Facebook offers an exceptional platform and opportunity for any business to tap into and establish or enhance its online presence. For one, Facebook has a wide and well defined market.
The aspect of ready access to a wide market with readily available demographic, psychographic and geographic data is quite unprecedented.
The capacity to gauge your marketing effort, monitor consumer trends and preferences, and interact directly with your clients and prospects is in itself revolutionary.
Yet, Facebook offers all that.
Facebook also offers an impressively integrated and user friendly business platform. It has a customizable interface and application tools that any business can tap into to improve its bottom line. Moreover, the features and services are essentially free to use.
Facebook Can Improve Your Online Business Visibility
A presence on Facebook helps improve search engine rankings for any business. Facebook consistently scores a high page rank on all search engines. Facebook pages can also be created with (nofollow) back links to your website, thereby maximizing your site’s exposure and potentially increasing your site visitors which in turn can grow your search engine placing’s.
Business pages and personal profiles created on Facebook are indexed for optimized search engine placement. All this enhances your business’s online visibility.
There Are Many Advantages To Facebook
Facebook as a marketing platform offers any business certain definite advantages. These include a large and well defined customer base, enhanced online visibility and ready traffic. It is an impressive ground for any business to prospect for new leads. Presence on Facebook affords business the chance and space to create brand awareness and boost customer loyalty.
It also enables a business to strengthen its existing relationships and forge new partnerships. Facebook offers a viral marketing podium that would be beneficial to any business endeavor.
Facebook offers an excellent forum for any business to engage and interact with its clientele directly. This in itself serves to enhance a business’s public profile and is fertile ground for the generation of new business ideas.
Lastly, Facebook affords business a platform for customer feedback. Customer feedback is extremely important for any business in terms of providing relevant information for customer service improvement.
For all its features and services, Facebook is an incredibly affordable marketing tool. There are no fees to pay, save for targeted advertisement campaigns. Facebook provides ready, comprehensive and defined market data – for free. The same would cost an arm and a leg to obtain elsewhere.
With Facebook, the market, the pertinent data and the application tools are all in place. All a business needs to do is to step in, interact and participate, and in so doing, create a network that should ultimately translate to a customer base through the use of Facebook.