CPA marketing is creating a lot of talk online currently even to the extent that many of the marketing guru’s are getting involved by creating e-books and courses, so do you actually know what this is?
I will do my best to explain, CPA (Cost Per Acquisition or Cost Per Action) is a performance based payment system of advertising where an affiliate is paid when a qualifying action is completed.
Understanding What A Qualifying Action Is
Qualifying actions are also known as leads, which in effect is the registration of a potential customer on a vendors website, or a direct purchase on the vendors site, the latter being the same as affiliate marketing as you already know it.
The CPA advertiser has a specific list of actions and will pay the affiliates when these actions are completed or a sale is made. You can see how CPA marketing has a lot of similarities to other affiliate network programs, but there are some key differences which is way you should be looking into CPA.
In this post and our other posts which you can find located on our site under the category CPA Affiliate Marketing such as CPA offers as well as many others we will be posting, we will be discussing the many beneficial advantages and benefits to joining a CPA affiliate network.
Once you have read our series of posts on CPA marketing, you will have enough information to decide whether CPA Marketing is the right avenue for you and whether you can create additional income.
If you want to get started straight away and don’t have time to read our posts then maybe you want this course called Google Sniper.
One of the major benefits of CPA marketing as opposed to other types of affiliate marketing programs is that instead of being paid for a sale, you are instead paid for a completed action.
For this reason alone this is what makes CPA Marketing so attractive to the affiliate as it is higher-paying and generally less work than most other affiliate marketing networks. Picture this a potential customer sights your CPA advertisement on your site clicks on it and gives their email or zip code to the vendor you get paid for having referred a potential customer which as you now know is considered lead.
An even more effective tactic is having advertising that offers a sign up for a product’s free trial. As a CPA affiliate and depending on your niche lets say a health site, you could be paid between $10 and $30 by having a potential customer fill in a trial offer subscription.
The trial offer works like this, the customer fills out the subscription request and only has to pay for the shipping and handling costs, which in the eyes of the customer makes the offer free. But at the end of the thirty days they are then re-billed and sent another installment of that product.
It does not get any easier online at the moment to get somebody to agree to try a product for free as opposed to paying for a product online up front? So for your website credibility what is better offering free trials that you get paid for or doing product reviews on your site and stuffing every new product or service online down your subscribers throats to make a living.
With CPA marketing it also gives you the motivation to build quality sites that will draw in massive amounts of quality traffic who are just to eager to click on your free offers. For more information on creating quality sites you might want to check out our Evolving As An Affiliate post…
Can Anyone Join A CPA Marketing Network
Before pursing a CPA Network to join you need to be aware that CPA networks are very diligent about who they allow to market their products. As an example of this you need to actually have a phone conversation with your affiliate rep from the CPA network where you may need to discuss your ideas and details before you are accepted into the CPA program. Some networks such as NeverBlue even ask you to supply additional URL’s to show your experience online.
In some circumstances you will need give them details of your intended online marketing plan for the types of CPA Offers that they market. While this may seem like a lot of work on the front end, in the end the reward is well worth it, after all they are only trying to protect themselves from those individuals that are not above-board and might be considering damaging the CPA Network by using “BlackHat” tactics..
Once you are accepted in the CPA Network you are going to notice a few things that you wouldn’t see as a Clickbank, ShareAsale affiliate or in many of the other affiliate networks, One of the major concerns for many of the first up CPA marketing affiliates is the way that this advertising business is always undergoing changes. Here is what I mean, a campaign from the network that your promoting on your site today may very well be unavailable to you by the time the next day arrives.
For this reason, many affiliate marketers have steered clear of marketing CPA offers, after all who really wants to log in the next morning to find many of their CPA campaigns are not longer running and then having to remove them from your websites, It can be a really big job especially for a one man operation. In saying that however and if you are prepared to develop your abilities in the CPA marketing arena and actually take the time to learn how to create your websites or landing pages in such a way that different products can be easily swapped out.
What Is The Best Marketing Platform To Use
Again guys this is not set in stone and I will only tell of my experiences when using CPA marketing. The best platform that I have found for doing this type of affiliate marketing is the WordPress Blog for this reason.
Have you heard of the many plug-ins that are available to WordPress well there is one called Max Banner Ads that allows you to enable and disable your CPA Offers at the click of a button.
Yes you have to load it up with your banner ads (images) and affiliate links but after that it is just a matter of monitoring your stats in both the CPA Network and of course Max Banner Ads control panel in your WordPress blog. You can even see how many impressions your CPA ad has received and the clicks.
If you have a massive amount of traffic coming to your websites then you should be involved in CPA affiliate marketing which is a very lucrative venture and an extremely powerful tool for those affiliates who wish to increase their online affiliate income stream.
So why is this type of marketing gathering momentum with online marketers…
Well firstly imagine being able to market a product that is actually free to your web site visitors and if they enter their email address you get paid. There are also many other major benefits to getting involved as a CPA affiliate, including additional income source, the easy implementation of the ads, and for many affiliates this is the best of all avoid having to directly sell a product online.
For any one wanting to expand their income online or just diversify their marketing efforts, which is always a very good idea CPA Marketing programs are a very good choice. In saying that, and with many other kinds of online promotions.
There are ways to do things more effectively that can increase your level of success, and while many will read this post and jump straight in and hope for the best, you would be allot smarter and far better off by getting the information you need from a professional who has tried, tested and tweaked the CPA tactics for the best possible profits.
The Google Sniper 2.0 course will show you all of the in’s and outs to get up and running fast just watch the video on the page to find out if this is for you.