Social media is an increasingly important component in a business’s marketing efforts. It’s important to have a strong presence and keep onlookers engaged in content. Twitter, especially, is a great outlet for businesses to update consumers about new and exciting information on products and services. It’s effective also in giving a personality to whatever you’re promoting.
A business’s amount of Twitter followers, or members in its audience, essentially, can really speak for a company. A higher number exhibits social authority and, usually, success. Pepsi Beverage Company, for example, has 2.49 million followers. This amount reflects a very strong brand. Pepsi has obviously collected a large fan base, which may influence outsiders to try its product. Follow the following tips to give your company’s Twitter a boost.
Upload Your Photo
A profile without a photo is like a résumé without a name. It lacks credibility. If I come across an account with no photo I feel instantly skeptical. I wonder, “What do they have to hide?” Plus, people just love pictures. A headshot makes the profile owner more real and relatable to viewers. For consistency, use the same company logo you use as your profile picture on Facebook.
Don’t forget to also customize your Twitter background to a branded image that represents your company. Make sure the graphic fits the entire screen and looks clean and professional. Again, keep the theme of your Facebook cover photo, but alter it so that it fits the design and dimensions for Twitter.
Upload Photos in General
When tweeting, utilize images – even though they sometimes appear at links – in order to grab attention. Pictures are naturally more gripping than words on a page. They’re worth a thousand words, as they say, which is much greater than the tweet limit of 140 characters.
Warning: despite their ability to attract people, you shouldn’t overload with photos. You don’t want your followers to think that fun or interesting images are all you have to share. You should also offer updates, information and riveting text-based tweets as well. Tweet photos on occasion to reap the greatest reactions.
Engage With Others
If you want more followers, you’re looking for retweets. These will allow your content to show up on other people’s Twitter pages, connecting you to their followers. You’re more likely to be retweeted if you post interesting content, of course, but retweeting and favoriting the tweets of others are two other ways to be retweeted. It’s like loosely setting a pact with that other user: engagement for engagement. So initiate activity with other people on Twitter in order to get your stuff shared.
When everybody and their mother are tweeting about the same thing, dare to take another angle. Say something unexpected, something new, something different. While the entire United States is tweeting about the Super Bowl, for instance, say something about the cake you just made. Your tweet will stand out, be noticed and hold a greater chance at being retweeted.
Keep Your Posts Short Enough
Have I mentioned before that you want retweets? I can’t drill this point enough, really, as it is a key player in your follower count. The more times and places your tweets are shared, the more opportunities people have to see them.
People don’t want to retweet long-winded chunks of text. Although the limit to every tweet is 140 characters, you should keep it as short as effectively possible in order to get your point across as fast as possible. Maximize your retweets by delivering short, sweet and snappy.
Not all companies can accrue as many followers as Pepsi, but all can take steps to gain more. So whether you’re selling soda, a personal service, surgical smoke plume evacuation or anything in between, doing these things will hopefully help you collect your audience and thus boost your business. Good luck and happy tweeting – and retweeting.