If you’re just starting out in the blogging world, you may feel overwhelmed.
It took you hours to craft your first blog post, and you’re supposed to churn out a few of these every day?
But don’t despair. Blog writing is like a muscle. If you exercise it regularly, it grows stronger and works more effortlessly. If you don’t, it gets flabby and out of shape.
So how can you improve your blog writing? Finding the right topics is the key.
Here are some ideas on how to do it, whether your blog covers cute kittens or alcohol rehab treatment centres.
Choose Something You’re Passionate About
If you’re writing about light fixtures when your real passion is plumbing, that will come through in your product.
Your lack of passion won’t engage readers, and your blog will suffer for it.
It’s smart to build your blog around what you’re interested in so that you not only control the conversation but are engaged as well.
The most interesting blog entries are the ones that impart compelling information or take hard stances on controversial issues. If you write about things you’re fascinated by, you won’t have a problem writing examples of either.
Scan the Headlines
Think of your RSS news feed as a daily invitation to discuss something relevant. The news delivers a never-ending array of topics to write about, from the latest developments at the G8 summit and how they’ll impact your readers to Kim and Kanye’s new baby.
Even if you’re not into celebrity gossip, it’s a good idea to touch on topics that people are interested in. You can use those keywords to your advantage to draw traffic. Just make sure to include the mentions in an organic way that doesn’t make it appear as though you’re fishing for traffic.
Scope Out the Competition
It sounds strange to advise you to go to another blog to come up with your ideas, but let’s be honest: Everyone does it. You don’t have to copy anyone directly. Instead, read other writers’ blog posts as inspiration. Let your mind wander, and you may be surprised where you wind up.
Showcase Your Favorites
Having a blog gives you a certain amount of power, in that people are looking to you for information. Why not use that platform to promote some of your favourite things?
From highlighting your favourite movies and books to linking to the blogs you read most, “favourites” posts are always a big traffic driver because let’s be honest, we’re all a little curious, and we like to know what other people are thinking. Favorites are a subtle way to reveal some of your personality.