Why you should have an affiliate manager and how they can help you to make more money online.
There are thousands, if not millions, of affiliate programs to choose from these days.
What separates a good affiliate program from a bad one can often depend on the program’s affiliate management, namely what their affiliate managers are like and how will they help you become successful.
What Is An Affiliate Manager?
First, let’s define what an affiliate manager is.
An affiliate manager is someone who represents the company you’re an affiliate for, and they work directly with you, the affiliate in order to help you make more sales.
That’s the definition of a good affiliate manager, however beware there are many so-called “affiliate managers” that fail to adequately help affiliates make sales.
What Makes A Good Affiliate Manager?
Let’s go over five key components you want to look for in an affiliate manager.
1.) Communication
Believe it or not some affiliate managers are practically impossible to get a hold of. This isn’t going to go over well when you need help right away. A good affiliate manager should be responsive, available over different mediums such as phone, email, IM, etc. They should also return your requests and calls promptly.
2.) Willingness to help
Is your affiliate manager doing the least possible amount of work possible? A helpful affiliate manager won’t shy away from extra work, but will rather attempt to build a relationship with you and try to help you become a top affiliate. There is always something else an affiliate manager can do to drive in more revenue for you, so finding a manager who is willing to put forth a little extra effort will benefit you.
3.) Knowledge
Do they know what they’re talking about? A knowledgeable affiliate manager must possess strong knowledge of the affiliate marketing industry, including its customs, culture, and controversies. They should know everything affiliates know, and more. If an affiliate manager doesn’t know the answer, they should never say they don’t know, but rather “let me look into this and get back to you.”
4.) Accountability (Owns up to mistakes and rectified issues.)
Everyone makes mistakes and being an affiliate manager is not an easy job by any means. An honest affiliate manager can admit when a mistake has been made and will do everything in their power to solve the problem.
5.) Resourcefulness
If you’re a serious affiliate then your affiliate manager should be providing you with the tools and resources you need to promote their products. Whether it’s a landing page, graphics, or keywords, a good affiliate manager will either provide these to you or point you in the right direction.
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