Marketers have heard so much about SEO that all their efforts are geared towards ranking high on Google and other search engines. What they might not realize, however, is that YouTube should be one of the search engines on which they strive for a high-ranking.
In fact, it’s the second-largest search engine on the web.
YouTube gets 1 billion unique visitors each month, and as a result it generates more than 3 billion searches a month, according to Social Media Today.
What makes it so popular, though, and why should it become a bigger part of your marketing strategy?
Here are a few reasons.
People Like Watching Videos
More than half of all Internet users watch at least one video a day. What’s more, videos can affect the way consumers feel about a brand and its products – including the decision to purchase. A video of a family enjoying their solid oak bedroom set can make that set more attractive to anyone shopping for bedroom furniture.
People Like Making Videos
People like making videos for YouTube – just look at how many videos show people commenting on news of the day or lip-syncing their favorite songs. You could leverage this love of self-expression to create more buzz about your business. For example, hold a contest where you award a prize to the video with the most shares or likes.
YouTube Belongs to Google
YouTube created a video platform not seen online before, but remember, it got a boost when Google bought it in 2006. Given how Google favors its own properties in search engine rankings, you can see how YouTube might benefit. That means a video with the tag “custom bedroom furniture PA” could rank as high as the most keyword-dense blog on the same subject.
If YouTube isn’t part of your marketing plan, you’re missing an opportunity to be seen by video lovers, budding artists, and the online universe in general.