Marketers have heard so much about SEO that all their efforts are geared towards ranking high on Google and other search engines. What they might not realize, however, is that YouTube should be one of the search engines in which they strive for a high-ranking.
In fact, it’s the second-largest search engine on the web.
YouTube gets 1 billion unique visitors each month, and as a result it generates more than 3 billion searches a month, according to Social Media Today.
What makes it so popular, though, and why should it become a bigger part of your marketing strategy?
Here are a few reasons;
People Like Watching Videos
More than half of all Internet users watch at least one video a day. What’s more, videos can affect the way consumers feel about a brand and its products – including the decision to purchase. A video of a family enjoying their solid oak bedroom set can make that set more attractive to anyone shopping for bedroom furniture.
People Like Making Videos
People like making videos for YouTube – just look at how many videos show people commenting on news of the day or lip-syncing their favorite songs. You could leverage this love of self-expression to create more buzz about your business. For example, hold a contest where you award a prize to the video with the most shares or likes.
YouTube Belongs to Google
YouTube created a video platform not seen online before, but remember, it got a boost when Google bought it in 2006. Given how Google favors its own properties in search engine rankings, you can see how YouTube might benefit. That means a video with the tag “custom bedroom furniture PA” could rank as high as the most keyword-dense blog on the same subject.
Helpful Resources & News on Youtube:
YouTube Wins Back Some Marketers
Some big advertisers that pulled their YouTube spending have remained on the sidelines
Google’s YouTube has made strides in bringing advertisers back to the site after a backlash over ads appearing alongside offensive videos. But many prominent holdouts remain, signaling that the crisis isn’t over yet.
Tips to Boost Your YouTube Marketing
n 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may not break the one million mark of ultra successful YouTube channels, your account can still gain significant follower traction with the right marketing plan that fits the YouTube platform.
Guide to Starting Out on YouTube
YouTube has over a billion users (almost one-third of all people on the internet) and, according to Hubspot, reaches more 18+ year-olds during prime time TV hours than any cable TV network. It’s not hard to understand why 48% of marketers plan to add YouTube to their content strategy in the next year.
A versatile and highly shareable medium, video is a more effective marketing tool than print and direct mail put together. Content marketing is the new “thing” – and video sits proudly at its helm, steering the great ship of emerging musical artists, dancing babies, and cat compilations. Video captivates: it creates feelings of confidence and curiosity, and more importantly, it boosts conversions and sales.
Ways to Make Money on YouTube Without Adsense
Why does YouTube pay so little to its creators? First of all, let’s remember that this is YouTube’s platform and it doesn’t have any responsibility to pay its creators, but it chooses to regardless. You also have to keep in mind that there are many hands that the money from advertisers goes through before it gets to you.
It starts with the consumers, who pay the advertiser, who then pays YouTube, who finally pays the creator. By the end, there isn’t much money left over. So, what can creators do to quickly use YouTube to create a sustainable income?
If YouTube isn’t part of your marketing plan, you’re missing an opportunity to be seen by video lovers, budding artists, and the online universe in general.
Why Not Use Camtasia So You Can Increase Your Affiliate Commissions!
With more and more people entering the affiliate marketplace every day, smart entrepreneurs are constantly looking for ways to stay ahead of the curve. But what if there was a method available in plain sight, searched for by millions of desperate potential customers every day, and overlooked by a vast majority of the affiliate community?
Video marketing is that method. Search engines are desperate for video content, and so are searchers. But most affiliates don’t pay any attention to video marketing, and the few that do look cheap and amateurish, usually using “automatic” software that gets few looks and even fewer conversions.
That’s where a program like Camtasia comes in. This is screen casting software that captures the images on the desktop and creates full motion video. With a little creativity, you can create and edit high quality video that leaves your customers scrambling for the buy button!
One of the simplest things you can do with Camtasia is create high-quality slideshows. If you were to just use Microsoft PowerPoint, you’d present a series of slides. But what if you could augment those slides with your own voice, background music, stock footage, and occasional cuts to your own desktop? That’s a higher level of interactivity, and Camtasia makes it possible.
Recording Your Product
Digital product reviews are treated with a lot of skepticism because most people reviewing them have clearly just pasted their words from the sales page or other reviewers. What if you could show yourself downloading the product, opening the videos or PDF files, and show off a receipt proving that you paid for the product? That kind of proof could do wonders for your business.
If you can get your hands on a physical product, Camtasia is an easy way to engage skeptical customers. This program doesn’t just record the screen – it attaches to a WebCam, too. You can show off how the product works in real space and increase your credibility as a reviewer.
Often, your role as an affiliate will lead you to offer technical advice to visitors. How can you stand out from other affiliates that are doing the same thing? Upgrade from a “tell” experience to a “show” experience! Live tutorials will also help convince people to pass your site along to friends who have the same problem. There’s so much obvious value that you won’t even need to ask people to pass your site along.
You can also show off how to use the product properly, which lowers the rate of complaints and refunds.
Camtasia’s Publishing Versatility
Camtasia’s best feature might be how easy it is to share and publish videos for the web. With a couple of clicks, you can export finished Camtasia videos to YouTube, your own website, a podcast, or a physical DVD. Remember that even if you don’t have money for dedicated piece of video software, there are low-cost alternatives like Jing and CamStudio.
No matter what your budget is, there’s no excuse to ignore video marketing. It takes a little bit of time to get started, but like most things in the affiliate marketing world, they provide exponential, passive benefits once you’re rolling.