Yes you are right on the money with that.. To many people rush out and register a domain name only to find months down the track it just does not suit their business model or products.

Put a little thought into you name and it will be branded across the internet, as well as getting good rankings in the search engines if you have used your keywords wisely and effectively in the domain name.

Your domain name is your brand … the name your business will be known for. Come up with one that you’re pretty sure you won’t regret later on, and one which can help attract potential clients to your site.

Yes it is possibly the most important factor when starting your own online business but many people put no thought into it and then as you said find it very hard to make any progress online.