Do hover ads still work for affiliate marketers?
If they are implemented correctly then the short answer is yes. The use of a pop-up ad as a marketing strategy is still today alive a well however, the delivery methods have changed considerably over the years.
Why Are They Called Hover Ads?
The reason for the name is very straight forward, simply because they do not scroll with the web page, they appear to “hover” over the page directly in the line of site of any site visitors, more often than not over the top of the website content.
The actual idea behind this is to get the site visitor to enter their details as soon as they arrive at the website by you offering them some irresistible offer in the hover ad.
This way you have their email details immediately so you can then start your email marketing campaigns.
We have used hover ads for gathering subscribers on some of our other sites and have an increase in subscription rates from as much as 30% to 50% depending on the offer we present. As opposed to placing a simple opt-in form on our site.
Today, the days of pop-ups that opened a new window are long gone, as most web browsers are equipped with technology to easily block them. So as an affiliate marketer or even business owner that needs to gather email addresses then you should consider the use of hover ads and “popovers”.
Understanding How Pop-Up Hover Ads And Popovers Work
It is just a matter of adding the scripts in most cases to the body section of the webpage and you have a working form ready to collect subscribers for your online business.
Aweber as well as Getresponse have recently introduced these into their templates with a large variety of templates to choose from. You simply select the hover ad template you want to enter the information relevant to your site and then copy and paste the code into your webpage.
Popovers are also known as overlays by some marketers. A site visitor goes to a page on your site that has the code installed and an ad appears over the material on that page. The ad may cover all or part of a web page. Some have a link where you can close down the ad straight away, and others actually remain on the page until the user navigates away, or until the ad closes itself with having a countdown timer.
The most effective thing about hover ads and popovers is that they are so much more versatile and elegant than old style pop-ups, as well as being easily customized so that anyone can implement them quickly. Hover ads can be created that just appear on the screen, slide up or down the screen, across it, or even simply placed into the footer of your site and so on.
There are all kinds of styles and formats that are available out there. It’s a very effective method of delivering advertising with a little more style and it has definitely evolved to be a highly effective marketing tool, especially for affiliates or those selling products online.
Hover Ads Can Be Displayed In Many Different Ways
The first way is to simply place a typical subscription form which in our experience leads to a worthwhile increase in your actual opt-in rates. In this scenario, your website visitors will arrive at a web page where they can see the content of the page, then after a small amount of time a popover hovers over the content, informing the site visitor that he or she will need to pay for access to see any more information, or be offered with a newsletter or free product.
Hover ads and popovers, pop-ups can also be very effective for letting your site visitors know about upcoming special offers or simply relaying company news and system messages without asking for any details. Hover ads can be used to draw your site visitors attention to new products and services.
Another very useful way of using this is to actually allow them to fill out some type of survey which then directs them to another page depending on their answers or can simply give you some fantastic marketing insight into what the needs of your customers are so you can better understand them.
Why Hover Ads Don’t Seem To Be Blocked By Web Browsers
Nonetheless, just because hovers and popovers can’t be blocked, one should still be careful as to the type of style of ads that are used on their site. One thing you do not want to do is create a scenario where you have annoyed visitors simply because they don’t make for great potential customers.
So, it’s still important to exercise some discretion when creating these types of hover ads on your websites. Checkout how these two guys increased their mailing list opt-in rate by over 304% over night with one simple WordPress plugin call Popup Domination.