For any one looking into an online business using a blog, there are a few things which need to be considered, first you need to be learning all you can about the internet and and blog marketing.
Understanding What Blog Marketing Is
Blog marketing is a wonderful way and possibly the most effective way to promote your company over the internet, since the look and feel as well as the features of a blog are much different than a traditional corporate website, meaning that more often than not a corporate website is static and your visitors can not interact with your company.
This form of promotion has been popular since about 2006, and has attracted a number of business owners and freelancers each and every day. Here are some of the best ways to make sure that blog marketing will work for you, as well as some resources that will help you to get started.
You should be involved in your blog marketing at least once a week, which means you are potentially adding new content or maybe writing an article for promotional purposes or even answering potential clients on your blog posts.
This is much different from corporate or business websites, which are made of a few pages and are only set up one time with periodic updates, more of a internet doorway to your offline business.
Keeping Your Blog Current Up To Date
You’ll should keep your blog as current as possible by writing about the latest trends and information about your business on the blog. You can set up the blog so that the entries are only visible to people that are following your blog, but this is only recommended if you have a website that is attracting lots of people every day.
Making your blog public will help with social networking, since anyone will be able to read about your business and start following you, this is really the intention of doing good marketing.
You can make blog marketing work best for you when you have a number of email addresses to send information to, you do this by creating an opt-in form on your site keeping it above the fold works best. There are a number email listing services that can help you with this such as Aweber and Getresponse.
This way, you can send messages to potential customers that don’t look like spam.
The more subscribers you have, the more effective your email marketing will be, since word of mouth is still an effective way to move your online business forward in the 21st century.
Use The Many Social Networking Sites For Blog Marketing
Blog marketing can also be done when you promote your blog on social networking sites. If you already have a Facebook account, you can let your friends know that you’ve started a new blog for your business, and post the link to the blog on the site.
There are also many plugins available today especially for a WordPress blog that you can add to the site to instantly get you involved with social networking without having to be a SEO expert.
One micro-blogging site that you should give preference to when you talk about networking is Twitter and if you don’t have an account get one today. When you set up the Twitter account try to make sure your user name is as similar as possible to your website name, as an example of this we have http://twitter.com/affiliatexfiles as our twitter account, and if you are not following us yet please do so now.
When You Should Use Adsense
When you set up a personal blog, or even one that is for lets say affiliate marketing you can actually add advertisements that can generate a small income without to much effort from you. To do this you simply need to sign up for Google AdSense, however I have been told by others that it can take up to six months now to get approval from Google, let us know how you go with that, and leave your comment below.
This way, when ads are displayed on your blog that are relevant to your personal interests which you have written about and one of your blog visitors clicks on that ad which was displayed on your blog site, you can receive part of the proceeds from that click thru, which will help you to continue adding more content and blog marketing techniques to your blog.
If you want to start blog marketing today, you can sign up to create a free blog on sites like Blogspot or WordPress, however if you want this to be something with more authority and a long term venture then you should consider registering a domain and hosting the site yourself.
Be sure to post quality information to your blog daily so that potential customers will see your commitment to providing them with the information they need, which in effect should bring you more clients over time.
This is how easy blog marketing can be, all you need to do is interact with the site on a weekly basis.