Kind of like thinking about naming your future children when you were younger, the idea of naming your blog and securing that URL is just as exciting.
You might find out your choice du jour is already taken, and then you start getting creative. You need a blog name that stands out, one that lets people know they’ve found exactly what they’re looking for.
However, most people don’t realize their URL is also a useful search engine optimization (SEO) tool. SEO best practices are what help your blog get to the top of search engine rankings for the key words and phrases you use.
For example, if you blog about the weirdest vanity plates complete with photos people send in, people might be Googling “funny personalized vanity plates,” “weird vanity plates” or “best vanity plates.” Having one of those key phrases in your URL can help improve your SEO ranking.
Other SEO Blog Connections
Your URL is just a tiny part of your SEO campaign. The overall content should also have natural SEO key phrases peppered throughout and headers, meta tags and inbound and outbound links as they count as SEO fodder. You might “just” be a blogger, but if you want to become well known and/or monetize your blog, you have to know SEO.
It doesn’t matter if you’re blogging about sliding table saws or the best pizza in the world. Know your key phrases and use them in every single blog. Keep tabs on where you stand and look at key phrases your competition uses. Even if you think you have a totally unique blog, you probably don’t — which is why you’re not ranked number one for every single key phrase.
The absolute best URL is a “dot-com” for a blogger. You’ll be bombarded with offers to snatch up those dot-orgs, dot-nets or a dot-anything-else for an additional fee. The chances of your URL taking off and rivals picking up the leftovers are slim to none. Blogging is a labor of love for most people in the beginning, so save your money where you can.