It’s all about your anchor text if you intend to blanket the net with first page rankings for hundreds of multiple keywords. If you’re unfamiliar with the term anchor text and you’re an affiliate marketer… it’s time to go to school!
What is anchor text? Anchor text is a term used to describe the link that connects two pages together. More specifically it’s the word or phrases used in conjunction with a HREF tag to link two pages.
Your URL may be something like h t t p : // w w w. U R L . c o m / although it may not fit the theme of your site to just toss the raw code in the middle of your content so anchor text empowers you with the ability to assign words or phrases to take the place of raw code. The code is still there though your visitors can’t see it.
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For example… if you’ve just written a compelling piece about dogs and wish to lead a person by hand to a dog site but don’t wish to use some bulky, cumbersome, uninviting URL and instead you’d rather incorporate some savvy slick phrase to draw them to the click, you’d want to use anchor text instead of the bare metal code.
It’s Very Important for ALL Affiliate Marketers to Understand Your Niche so YOU Can Derive Relevant Keyword Phrases to be Used as Anchor Text
Now we can dive into how to choose your anchor text. You’ll need to get your head around this so you won’t waste your time ranking words that have little to know search traffic.
Many affiliate marketers leave the competitive keywords for the “BIG DAWGS” or Gurus who are considered experts. This is a huge mistake as you’re depriving yourself of quality traffic by avoiding the popular words and going after the lower hanging fruit.
This isn’t to say don’t go after the easier long tail phrases, only don’t forget about the “BIG DAWGS”…. you know the words I’m referring to, they usually are one or two words long and have 100,000,000 to 500,000,000 or more search queries in their results.
Words like Credit Card, Insurance, Car Loans… these words where once thought as impossible to rank if you’re just a little guy like 99.2% of us are. Today’s internet has become more open for the average webmaster or blogger to not only compete for these words, you might actually get that sucker if you give it the old college try!
What’s happening is since Google introduced paid search, the players with capital are simply buying traffic and many are making good enough scratch to justify their spending. This success has led them to not put as much emphasis on natural search.
Even though there are many marketers who may incorporate both tactics into their marketing mix, paid search has created a pressure valve that keeps them from vamping up their natural search efforts. This translates into missed opportunities for them and a much-needed window of opportunity for us.
How to Exploit YOUR Window of Opportunity and Pull Traffic from all Corners of YOUR Niche
Now that you understand what anchor text is, let’s go over how you can take these golden nuggets and translate them into an avalanche of traffic!
First you must understand how Google works. Google has two search engine robots named Fresh-bot and Google-bot. Fresh-bots job is to constantly spider the net for fresh content to be uploaded to Google’s servers and integrate into the algorithm. It catalogs the latest blog posts and newest pages on the net, which is a huge job, that’s why it takes a little time for sites to show up in the SERPS.
Google-bot spiders the Net and catalogs pages from all the sites in its data base. In order to do this it must have some way of listing, arranging then scoring your pages. The algorithm is responsible for this although we as bloggers and webmasters must make it easy for Google-bot to find, label and categorize our site’s or blogs. How is this done… you guessed it… keywords!
The only way Google can catalog your site in a certain category is through meta tags and keywords. Your title tag is thought to be the most important factor for Google to use in finding and categorizing your site.
Meta description tags are also important but truly you don’t even need it although I highly recommend you incorporate meta description and H1 tags into your source code only to make it easy for Google-bot to find you. You want to create a path of least resistance for the robots.
This will allow them to do their jobs smoothly without any red flags waving and alerting the robot of any unwanted anomalies.
If you wish, as I’m sure you do to rank for more than one keyword – you’ll now need to toss in the mix a collection heavily searched keywords. Don’t try to guess if a word is popular, as you may be shocked to discover it’s a dud. Use the tools available online such as Wordtrackerto determine your keywords popularity.
Wordtracker is easy to use and will inform you of how many times a word is searched a day and how many competing sites there are for the ownership of that particular word or phrase. Check it out it’s a cool tool! There are other programs that perform this task, I just like this one.
Once you’ve decided which words are most likely to draw targeted traffic to your site you’re on your way to traffic city.
The Words YOU’VE Just Identified are NOW the Words You’ll Incorporate as Anchor Text
Incorporate into what you ask…..? Well that’s the secret and I’ll cover it shortly. First I want you to understand the importance of finding words that are positively worth the effort. You see the idea here is to cover as many if not all of the words directly related to your topic or niche. When I say cover I actually mean ranking in the top 10 or better yet top 5 for that word.
What would happen if you where an affiliate marketer promoting dog food and you actually managed to capture top 10 rankings for every single dog food brand name your merchant carried. You know as much as I do… you’d sell a heck of a lot of doggy food, given your site is pulling its weight, which is another monster in itself.
This concept is the same for every market on the net although not all marketers attempt such a feat as it can be a daunting task. Never the less it’s the business we’re in. Some affiliates choose to go after the lower hanging fruit as mentioned before and that’s exactly what they should do, but as stated earlier don’t neglect the “BIG DAWGS” just because it may take a more sustained effort to capture them.
Some words will draw 300 to 400 times more traffic than others, those are the words the guys and gals with capital are paying for through PPC. They know these words are the Holy Grail and they’re willing to dish out thousands of dollars in some cases to capture them.
You wont need to do that as YOU are about to find out how to rank for hundreds of “BIG DAWG” keywords naturally.
Write Articles and Offer Them to Non Competitive Sites That Surround Your Topic
To receive most out of this technique the sites you approach must somehow relate to your niche. The article you offer them for FREE will tie both sites together creating an article that fits the hosts site and YOURS.
By doing this you’ll dramatically increase the chances of the host site accepting your offer. In order for this to work you must provide the host site with valuable content that’s truly compelling and interesting to his or her visitors.
Remember CONTENT IS KING! …There are 3 Things all Sites Have in Common:
- They all need title tags to feed Google-bot
- They all need inbound links for page rank
- And they all need content!!!
Are you starting to get the picture. By offering other websites free compelling articles/content with links leading back to your site, you are actively obtaining backlinks in a white hat fashion!!!
The number and quality of backlinks is the key. If you have one back-link in an article it counts as one back-link, if you have two back-links in one article it counts as two backlinks, and so on. The catch is these links don’t have to go to the same page, the link juice can be distributed to as many pages on your site as there are back-links.
This technique pours leverage in your direction. You can actively kill 3 birds with one stone. I don’t suggest you toss any more than three backlinks per page as it will dilute the link juice.
So imagine you have a site with 40 pages and you want to promote the whole site using backlinks. By applying this technique you can shorten the amount of time it takes to promote the site. Once you complete your first campaign simply move to the next three pages.
This is where the importance of anchor text comes in. Remember those keywords you found at Wordtracker… those golden nuggets. Apply them to your article. It’s best to place them in the body of the piece as the robots perceive this to be the most naturally accruing scenario.
You can also place them in the author credits if you can’t seem to slide them in the natural flow of your article. The about the author credits are usually found at the bottom of the article.
What happens at this point is the robots who spider the site will associate those popular keywords/anchor text with the pages they are anchored to. Now just imagine if you had one hundred articles showering the Net, each with three backlinks total leading to three different pages on your site.
That’s a total of 300 backlinks or if you wish to view it this way — a total of 300 highly competitive keywords leading to three separate pages on your site again for a total 100 backlinks per page.
Now don’t get all riled up at the thought of crafting 100 articles as you can outsource the work if need be. The cool thing is most industries won’t need that many backlinks to rank their sites so more than likely you’ll be looking at a lot fewer links to get first page rankings.
I almost forgot this little tid bit… as an affiliate marketer don’t settle for page two or three always strive for the number one spot, even though you may fall one or two positions short keep reaching for the brass ring!
Another thing…if you’re saying to yourself…. I can’t write… well that may be true but try any way. It’ll save you a ton of money in the long run. Plus if you learn to write you can leverage yourself by outsourcing some work and cranking out a handful of material yourself. Simply write like you speak. keep it interesting with a few spell bounding pros and for goodness sake please use spell check!
Now you’ll be needing to know how to approach a site with your offer, easy… ask them if they would like a free article and let them know all you ask in return is for the links within the article to remain intact. You’ll hear NO far, far, far more than YES. It’s kinda like selling Kerby vacuum cleaners door to door, just don’t quit. Quitting is the only way you can lose.
Put together a polite email and shoot it out to handpicked sites with high Alexa rank, or simply contact the sites via snail mail or by phone. I’ve found e-mails work just fine although I have picked up the phone on occasion and found the person on the other end to be cordial and polite.
One last thing… never distribute duplicate content, it’s just wrong from all angles. Always provide top notch content to support your white hat efforts!