Product reviews are the lifeblood of any affiliate business, however not many affiliates know how to write a product review that converts into sales.
Here are some simple steps you can follow to ensure you are writing reviews that will not only make you stand out in the crowd but actually convert into sales.
Every day, your website will be visited by people who have never heard of you and in many cases, have never heard of your product. You’ll have to connect with them, introduce yourself, and give direct information that helps them make a buying decision.
Before writing a product review visit the vendors sales page, if it’s of poor quality then sales can be slow regardless of how good you believe the product to be. If this is the case you will need to bypass the sales page altogether.
Writing an effective, review that converts can be the difference between a successful affiliate business that brings in money on autopilot or one that is a complete failure.
Good Product Reviews Have These Elements
- Video Presentation
- Product Description
- Buyer Description
- Real Proof
- Any Negatives
- A Call To Action
There’s never a perfect formula for a great product review, and you’ll always have to take your niche and the amount of information available into account, but a review that answers many of these questions will always perform well over those don’t. For a good honest review it is also important that you have used the product and seen the results yourself, this will help build credibility for you and your opinion online.
Writing a review on a product you have never used or know very little about can have very damaging effects to your online reputation.
OK let’s get started…
What Does The Product Do?
In your opening paragraphs, it’s important to introduce the product, either with a personal story, or a story about the kind of problems this product is intended to solve. Take a look at the sales copy of your reviewed product for some ideas about what this product claims to do. Again this is where you can use your own experience and actual results with the product.
Who Created It?
Next, you want to establish some credibility for your product – usually the time to do that is while discussing the person who created the product. It’s a good time to use the product creator’s story as a way to gain trust. Is it an individual, a joint venture, or a company? What are their qualifications and why did they make this product?
What’s Inside The Package?
Many sales pages don’t go into exact detail about what the buyer is getting when they make a purchase. Instead they lure the visitor in with the promise of results. But people who go online are looking for reviews because they like the emotional aspect of the sales pitch, but want a little bit of logic and detail before they go ahead with the purchase.
Unfortunately, most affiliate reviewers don’t provide this. When you do, you stand out from the pack and give yourself credibility. Be as detailed as you can about the contents of the product. If it’s a book, outline the chapters and give a couple of sentences on what each chapter discusses. If it’s a series of interviews, talk about the subjects.
As you discuss these contents, explain special terms and explain why the product does what it does. Your job is something between a salesman and a teacher, helping people make a smart choice. It helps if you can make a video showing you opening the product, looking at the table of contents, or some other proof that you really own the product being discussed.
Does The Product Deliver?
It’s important to make it very clear whether the product can do what it promises. Tell them whether the product can do what it promises in the amount of time that it promises. If so, how difficult is it to do? Do you need a large base of knowledge or a lot of dedication to make this work? You shouldn’t just say whether the product works, but what it takes to make it work.
Who Is This Product For?
What kind of person is best suited to take advantage of this product? Is it really “for anyone”, or is there a more specific person that you can laser target with your review?
It’s also a good time to point out who is left out, or information that wasn’t covered in-depth. As much as internet marketers like to complain about “incomplete products” in their sales copy, the fact is that it’s impossible for any product to go in complete depth about every aspect of its field, and if it did, it would be very broad, and some people would still want something more advanced and to the point.
Are You Offering Any Bonuses?
Don’t discuss bonuses that come with the product – this is a chance for you to provide an incentive for people to purchase the product through your affiliate link. Write a companion guide or buy PLR that covers a topic that your partner didn’t go in-depth on, and one that you believe is going to help use the product you are selling more effectively.
As an example you may be reviewing an eBook or course on how to use Facebook for marketing a business, so you know that the reader is interested in social marketing right. Then why not offer something that is still related to that niche like an in-depth report on Google+ which is another social network that the reader is going to need to market their business.
No matter what bonus you offer make sure it either adds value to the product being reviewed and not something that is totally unrelated to what the message is in your review.
Conclusion and Call to Action
Remember that everyone won’t read an in-depth review. Some people skip to the bottom to get the gist of things, so it’s important to give a good summary. Give a couple of sentences to each of the major parts of your review and invite them to click your link to buy it today. Remember, people want to trust product reviews, and the better yours is, the more trust and credibility you’ll gain.
Also remember when writing your review its your job to pre-sell to the prospective customer and its the merchants job to actually sell the product. If you have a product that you know works and will benefit your readers regardless of the niche but the vendors sales page is poor then you should consider creating your own sales page and not using the product vendors page at all.
This will be covered in another post on how to write a better sales page. If you take this route then check out this page on why squeeze pages are important to affiliates to help you collect email subscribers that you can direct to your newly created sales page.