How To Create A Product Review Site That Sells

Did You Know That More Than 70% Of Your Site Visitors Will View Four Or More Product Reviews Before Deciding To Buy Anything Online…

That’s right nobody said the affiliate marketing business was going to be easy but there are some very simple steps that you can follow to write a product review that sells. And I am not talking about writing a review that is actually nothing more than a sales page which is a huge mistake many affiliates make online today…

Before writing a product review you really need to understand what it is that your customers are looking for when making a decision to buy online and the most obvious is this… over 70% of all customers online will actually look for product reviews and ratings before making a purchase online. You just have to look at Amazon to see how true that statement really is.

So What Really Makes A Good Product Review That Sells…

Getting Into The Minds Of Your Website Visitors

You firstly need to place yourself into the potential customers shoes, and that is what they are “potential customers” they are not sold yet and even a little suspicious so they are going to look at more than just your review so you really need it to stand out from the crowd.

This can be very different however if overtime you have built up trust with your site visitors.

The easiest way for you to do this is to follow the steps that you would take when you are going to buy online, do you just purchase at the first site you come across or do you do some market research on the product first. Once you know what it is you do research on you then need to put this in place for your product review page.

So to break this down even further lets see what you are going to need to create a product review site that sells…

Which ever product or service you are going to be writing a product review on, it is essential that you have used it whether that means you purchased or are using a trial version of the product. Don’t ever write a product review if you don’t know anything about the product or service this will be reflected in your writing and have a very negative impact on your website.

Trying To Pre-Sell In Your Product Review Will Be A Mistake

Don’t try and sell the product on the review page lay down all the features that you have used whether they are good or bad and don’t hold back fearing that you might lose a sale better to be truthful and honest today so that you can pick up a sale at a later date. Try and make sure these reviews are in your own words not some generic script that you happened to find online or at the vendors site.

Using Video Is Becoming Much More Effective At Making Sales

If you can even try to use video to show your potential customers how easy the product is to use starting from the install right through to the end result. The video will also become a very good marketing tool for you if it is quality and you place into sites like Tube Mogul.

Allow You Reviewers To Place Comments And Even Invite Featured Reviewers

Encourage your site visitors to enter comments onto the review and again not just the positives but also any negative results that they have experienced with the product or service. If the negatives far outweigh the positives you may want to reconsider promoting this product at all.

Another very effective tip is to get anybody that is an authority in the product or service to also comment and review. However in saying this make sure it is not anyone associated to the product you are reviewing such  as the vendor.have them outline what it is they do in the industry as well as any experiences they have had personally with the product or service.

Remember the more specific you can make it the more credibility your review will have in the eyes of the reader.

Once the user has commented or made their review encourage them to keep posting by replying to every post that they make and even as much as asking any of the quality reviewers to become a feature writer for your review site. You can also encourage any one who places a comment to also supply a picture or Gravatar for their posts.

Using A Star Rating System Can Dramatically Increase Your Sales

Next find your self a good product review star rating system there are many available online now so it should not be to difficult… however if you are going to be serious about all of this then take the option of a paid Star Rating System such as Dan Grossman’s WP ReviewSite for wordpress it is very impressive and flexible for customization and comes with a few different templates as well as additional wordpress templates that you can purchase at a very reasonable price.

You can have a top 10 section on your site using comparison tables that are simply produced by the ratings your readers are giving to each review that is written, or if someone is searching for a certain review on a product they can see a list of reviews with the most popular being listed first which are determined by the average rating given to each.

As well as each post showing a positive and negative review count an how many reviews have been posted and the average rating. And even having complete control over when and where these reviews actually appear on your site. Dan Grossman has placed a lot of time and effort into making this one of the easiest and most effective Star Rating Systems online today… WP Review Site is well worth considering.

The WP Review Site is definitely the only review site that actually hook into the “hReview Micoformat” that Google has adopted so that it can easily extract reviews from web-pages with the intention of highlighting review sites in the search results. Read more on hReview Microformats.

Or of course you can get yourself one of the many free review plugins currently available. They don’t work as well but will suffice until you can start making some money from your site then it is just a simple matter of upgrading to a paid version like WP Review Site if you feel you need to.

To find any free review site plugins for your wordpress blog simply type in your Google™ search box “Wordpress Review Plugins” it is really that simple.

If you are looking at something that is more in line with  a squeeze page or landing page wordpress site then maybe you should consider checking out  WPSpire Plugin. Which you can still use the review plugin with as well as it is so flexible.

Something I should also mention with the WP Review site is that your purchase comes with lifetime free updates to the plugin.

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