Great content is the heart of your site.
With it, you can make killer videos and podcasts, guest post on other authority websites, and most importantly, close the sale with visitors and make money from affiliate sales.
This is probably the number one thing that separates a great affiliate site from a good one – and the level of content your site has usually depends on your free time, ability, and budget.
If you’re a talented writer who knows how to make converting content, you’ll always have one up on your competition in any niche. But where does great content come from, and what are your options for getting started without too much work?
Using PLR for Niche Blogs
If you’ve got a niche affiliate website, you don’t just want a bunch of reviews – private label rights (PLR) packages are a great way to fill your site with relevant content. These packages are all around the internet, and quality PLR packages are wonderful when you come across them.
Be careful and make sure that the content isn’t outdated or irrelevant, and remember to spend time personalizing the articles, because there are probably duplicates all around the web. Add your own introductions and openings, and spice them up with your own experience and knowledge.
Outsourcing Original Content
It’s not impossible to find quality, inexpensive content for your blog. Sites like Textbroker and Warrior Forum are filled with talented, English native writers looking to make a little money on the side. The most important thing you can do is get samples and make sure that the author is competent.
Tweaking is one thing, but you don’t want to hire a cheap writer and spend massive amounts of time wrangling their content into something readable!
You also want them to give useful, detailed information for their word count. You don’t want to force your writers to be terse, but you also don’t want “padded” content that’s clearly written to inflate word count.
This is tough to quantify. You’ll know it when you see it.
Finally, you want a style that has a bit of life and is interesting enough to close the sale. Remember that your partner can’t read your mind, so point them to samples and examples of writers you admire. But be realistic – don’t ask anyone to give you Filet Mignon on a dollar menu budget. The less you pay your writers, the less time they’ll have to be intricate.
A third option is to “comment” on blogs and articles written by others. This is an interesting blend of outsourced content and original content. If you’ve read political blogs like Red State and Daily Kos, you’ve seen a good example of this.
You’ll need to write your own original introduction and showcase a couple of paragraphs from a couple of different sources, giving them credit, linking to their content, and giving your thoughts.
This can be a good springboard, but you’ll need to offer something more interesting than “I agree” for your visitors to trust you as an aggregator of great content.