Are you keen to see a business page on Facebook that has promoted its page in just the right manner?
Well, a sample is that of the Bonobos (https://www.facebook.com/bonobos). This active fashion brand, especially meant for men, gives stellar fashion advice on how to experiment with masculine fashion. With a metro sexual and a modern line-up of apparel, it has generated tons of Facebook traffic and lots of user feedback on its initiative.
Are you an entrepreneur who wants to promote Facebook page?
Then Bonobos is the way to get along with it. The words of its founder Andy Dunn, sums it up in the best manner possible – “Every business has a stroke of good luck. For us, it was Facebook!”
A few months back, Facebook introduced changes that will penalize brands for using its platform for self-promotional content. In the words of the company itself, “As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”
From now on, to promote Facebook page, would you just need to burn a bigger hole in your pocket?
The same applies when you boost Facebook page. Organic content or promotional posts encourage people to buy an App or participate in promotions without any proper context. Facebook has said it strictly that it will no longer be kind to such organic distribution of promotional content.
What is exactly the best way to promote Facebook page?
How do you boost Facebook page?
Is it still a good platform for the promotional content of online businesses?
Well, yes it is. You must note, that it isn’t the promotional ads that Facebook has turned hostile towards. It merely wants to satisfy its users who are fed-up with explicitly forcible promotional content.
Why should you pay to generate more ‘likes’ on your Facebook Page?
As I have said earlier, for web entrepreneurs, Facebook just made its strategies more stringent with respect to the promotional content of brands on it. Therefore, to be seen in your community’s news feed, you need to dish out a greater amount of money.
While promoting content or while using the best option for your Facebook page, the foremost thing that should be in your mind is the goal that you need to achieve through this promotion.
You should construct your ad around this central piece of a thought. Pick content that will pique your audience’s interest. Moreover, interests can be piqued, only if someone benefits from clicking on these ads.
Promotions can also generate a spree of emails. Send out an email to the people on your contact list, thereby promoting your content instantly. An email-spree can easily spread to a large number of people in the community and hence widen it. Thus, Facebook ads can really matter, only if you know how to use them.
‘Promote Facebook Page’ vs. ‘Boost Facebook Page’ – What do they exactly mean?
When you are promoting a Facebook page, you are creating an ad that will fetch you more likes on Facebook, but while posting, you are creating an ad or post that will rank higher on the audience’s news feed. Therefore, a page essentially gets a promotion while a post on the page is boosted.
Entrepreneurs today generally push their Facebook posts by promoting them through the Ads manager tool. A Promoted Facebook comes with greater varieties in terms of bidding and pricing options.
Promoted posts are an easy way to take your content to a greater audience. You can choose the audience that you want to target. For example, the people who ‘Like’ your page, through the Connections area. In the payment options, you can go with the cost-per-click model or spend a certain fee per day. The amount that you pay depends on the number of people who want to reach out to.
Bigger fees encourage more people to like your page. Finally, you will be able to track the performance of your ads on Facebook.
On the other hand, you can boost Facebook page. Follow these instructions given by Facebook:
- Go to a post you’ve created and then click the Boost Post in the lower-right corner.
- Choose your audience and budget based on how many people you want to reach and how long you like your boost to run. You can also change your payment method.
- Click Boost Post.
On clicking there, you will get the option to either push the page to “People who like the page” or “People you choose through targeting.” This is exactly where the basic difference between ‘Boost Facebook Page’ and ‘Promote Facebook Page’ comes in. If you are content in just reaching out to your closest fans, then promoting a post is a better option than boosting it.
The targeting option in a post that is being boosted allows you to select the audience you want to reach out to, often segregated on the basis of sex, location, age and much more. A targeted post is a brilliant initiative to drive in more traffic to your website through the interests of a targeted audience. The boosted post now appears on your Ad manager through which you can track its progress.
How to use promoted pages to get more ‘likes’ on Facebook?
In promoting a page, you can use as a successful instrument to generate more likes and if you target the right users to a greater audience on Facebook. The best way to go about the process is by using Facebook’s Ad Manager Tool. The tool comes with the option of allowing you to add up to six images that increase the visual impact that your ad can generate on an audience. You can adorn it through catchy headlines and a coaxing text to persuade a click from your audience.
Advanced options like Landing View and Ad Placements provide further embellishments to the Facebook Ad. With the Lending View option, you can easily drive your ad to an app instead of posting it on timelines. This app may be a fantastic harbinger of promotion – through contests, links to blogs, or through newsletters.
The Ad Manager does come with several one-of-a-kind Facebook features – like targeting a desired location or a range of interests within a group of people, allowing you to choose the placement location of your Ad and target fan connections. In addition, creating an ad through this tool can prove to be a boon in the end.
More so, it’s important to publish fascinating posts all the time and to look out for the posts that get the most engagement. On the off-chance that your posts are profitable to your followers, then they will impart your posts with their friends, helping you increase your Facebook likes.
Pictures are among the best types of post for driving engagement. You may likewise need to include calls to action in some of your posts, asking followers to like, remark, share your content, or ask the community a question.
At this point, you realize that you should publish stimulating and engaging content.
How regularly should you post?
There is no magic number, however, there are best practices and analytics to guide you. Post no less than one status update per day, and notice the timing of your posts to see when your followers are active.
Use Facebook insights to discover valuable metrics on your page performance. You can observe things like reach (how many users are seeing your posts), engaged users (how many users engage with your posts) and new likes (when and why do you get new followers). These metrics will help you comprehend what’s driving your likes and engagement so that you can conform your posts as needed to be.
If you might want to know whether you have great engagement or need suggestions for improvement, try out the free Facebook analytics tool.
Facebook ads have definitely become a huge phenomenon among brands to promote their names. Not only does it generate more leads, but it also guides in more traffic to your website. Therefore, in times where Facebook Ads capture the essence of marketing online, it isn’t really very harmful to dish out a few bucks that can translate into a much larger audience in the long run.
Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful.
Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.